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From practical case studies of how event data within our Web app has been used to create relevant, targeted and timely marketing promotions through to leveraging our global events API to build new features that help to drive urgency and ultimately conversion within an eCommerce environment.  ","2vswmgn1g3muMDYOPMoLSd","2026-01-09T01:32:02.151Z","2026-01-09T01:32:02.170Z",{"id":355,"documentId":356,"topic":357,"slug":358,"title":357,"description":359,"contentfulId":360,"createdAt":361,"updatedAt":361,"publishedAt":362},2,"ks4n1r2vbxhvgok4b8ywt4bt","Aviation Insights","aviation-insights","Real-world events drive predictable impact that businesses may not always know when, why or how to manage it. For instance, airline companies actively optimize pricing and logistics operations by forecasting air travel demand associated with frequent events such as holidays. However, what about other types of events? What about scheduled events that change dates, city, or even country? Certain types of events such as major conferences and popular concerts can impact the aviation industry and lead to increased air travel demand.\n\n\u003Cspan style=\"font-weight: 400;\">PredictHQ intelligent events data unlocks instant profit hidden in plain sight within the travel and transportation sectors. In this series of articles, we present regular prediction reports for upcoming events that will impact air travel industry. Our forecasting analysis considers several “event profile” features such as event types, audience sociodemographic, availability of similar events and so on.\u003C\u002Fspan>","1EGv0P3QAzHSTSZ6j6bq7n","2026-01-09T01:32:00.742Z","2026-01-09T01:32:00.777Z",{"id":364,"documentId":365,"title":366,"slug":367,"intro":368,"publishDate":369,"image":370,"topics":411},1020,"g5v7tddszm58yoq7xgoj4zm9","PredictHQ Quarterly Release – October 2022","predicthq-quarterly-release-october-2022","Make better use of our demand intelligence with four new updates that include Umbrella events, improvements to our predicted attendance logic, updates to Location Insights, and a brand new feature engineering guide to help you forecast.","2022-10-20",{"id":371,"documentId":372,"name":373,"alternativeText":373,"caption":15,"width":16,"height":17,"formats":374,"hash":406,"ext":376,"mime":23,"size":407,"url":408,"previewUrl":25,"provider":65,"provider_metadata":25,"createdAt":409,"updatedAt":410,"publishedAt":409,"focalPoint":25},1611,"i4dip2dr22i325qbzn2d2tzu","Q4 October 2022 Quarterly Product Release",{"large":375,"small":382,"medium":388,"xsmall":394,"thumbnail":400},{"ext":376,"url":377,"hash":378,"mime":23,"name":379,"path":25,"size":380,"width":27,"height":28,"sizeInBytes":381},".jpeg","https:\u002F\u002Fbright-comfort-e10654a499.media.strapiapp.com\u002Flarge_Q4_October_2022_Quarterly_Product_Release_b0dc60f7e1.jpeg","large_Q4_October_2022_Quarterly_Product_Release_b0dc60f7e1","large_Q4 October 2022 Quarterly Product Release",110.5,110497,{"ext":376,"url":383,"hash":384,"mime":23,"name":385,"path":25,"size":386,"width":35,"height":36,"sizeInBytes":387},"https:\u002F\u002Fbright-comfort-e10654a499.media.strapiapp.com\u002Fsmall_Q4_October_2022_Quarterly_Product_Release_b0dc60f7e1.jpeg","small_Q4_October_2022_Quarterly_Product_Release_b0dc60f7e1","small_Q4 October 2022 Quarterly Product Release",45.71,45712,{"ext":376,"url":389,"hash":390,"mime":23,"name":391,"path":25,"size":392,"width":43,"height":44,"sizeInBytes":393},"https:\u002F\u002Fbright-comfort-e10654a499.media.strapiapp.com\u002Fmedium_Q4_October_2022_Quarterly_Product_Release_b0dc60f7e1.jpeg","medium_Q4_October_2022_Quarterly_Product_Release_b0dc60f7e1","medium_Q4 October 2022 Quarterly Product Release",91.36,91359,{"ext":376,"url":395,"hash":396,"mime":23,"name":397,"path":25,"size":398,"width":51,"height":52,"sizeInBytes":399},"https:\u002F\u002Fbright-comfort-e10654a499.media.strapiapp.com\u002Fxsmall_Q4_October_2022_Quarterly_Product_Release_b0dc60f7e1.jpeg","xsmall_Q4_October_2022_Quarterly_Product_Release_b0dc60f7e1","xsmall_Q4 October 2022 Quarterly Product Release",4.28,4278,{"ext":376,"url":401,"hash":402,"mime":23,"name":403,"path":25,"size":404,"width":59,"height":60,"sizeInBytes":405},"https:\u002F\u002Fbright-comfort-e10654a499.media.strapiapp.com\u002Fthumbnail_Q4_October_2022_Quarterly_Product_Release_b0dc60f7e1.jpeg","thumbnail_Q4_October_2022_Quarterly_Product_Release_b0dc60f7e1","thumbnail_Q4 October 2022 Quarterly Product Release",7.91,7911,"Q4_October_2022_Quarterly_Product_Release_b0dc60f7e1",190.47,"https:\u002F\u002Fbright-comfort-e10654a499.media.strapiapp.com\u002FQ4_October_2022_Quarterly_Product_Release_b0dc60f7e1.jpeg","2026-01-08T21:57:23.893Z","2026-03-26T03:47:04.395Z",[412,420,428,436,444],{"id":413,"documentId":414,"topic":415,"slug":416,"title":415,"description":25,"contentfulId":417,"createdAt":418,"updatedAt":418,"publishedAt":419},230,"fc1ro4xyyr8qona2ef7xr1jg","predicted attendance","predicted-attendance","2SUqmF76R8xXJOjLQCJTB5","2026-01-09T01:33:19.775Z","2026-01-09T01:33:19.793Z",{"id":421,"documentId":422,"topic":423,"slug":424,"title":423,"description":25,"contentfulId":425,"createdAt":426,"updatedAt":426,"publishedAt":427},74,"t0j6r20yta4ehkooiq6kcql4","Feature Engineering","feature-engineering","1YWDo7mJkCv3A6vC6S8MB6","2026-01-09T01:32:25.816Z","2026-01-09T01:32:25.835Z",{"id":429,"documentId":430,"topic":431,"slug":432,"title":431,"description":25,"contentfulId":433,"createdAt":434,"updatedAt":434,"publishedAt":435},232,"wgyqh1y6qcggjocgclmpr8kw","umbrella events","umbrella-events","1UB7ARARKcfWk1zxNmOS0d","2026-01-09T01:33:20.459Z","2026-01-09T01:33:20.478Z",{"id":437,"documentId":438,"topic":439,"slug":440,"title":439,"description":25,"contentfulId":441,"createdAt":442,"updatedAt":442,"publishedAt":443},258,"ayrxv6yryw3plaf0bkxrtqvd","Quarterly release","quarterly-release","5Jma8Odqv5JpmHny7UjfkT","2026-01-09T01:33:29.419Z","2026-01-09T01:33:29.439Z",{"id":445,"documentId":446,"topic":447,"slug":448,"title":447,"description":449,"contentfulId":450,"createdAt":451,"updatedAt":451,"publishedAt":452},16,"bcvthheoevz7huqb69gjrs17","New Features","new-features","We know you all love our API and want to stay in the know of any new features that are coming out that can help further improve you and your customers event visibility. 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Now if you aren’t a data scientist, variability is just the fluctuation in demand. And real-world context is a phrase that represents the aggregate of the events happening around each of your locations. 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