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Our data source is not just made up of real-time and scheduled events from around the world, it also contains additional location and event related data that allows us to connect and rank our data. This in turn provides a far more contextual experience than just viewing basic event information. With this in mind we have created a category to help give you the latest on all things relating to event data, mash-ups, connections, new data sets, algorithms and much more.  ","2pFAupY0OEXOeQXLiNxcvy","2026-01-09T01:32:02.841Z","2026-01-09T01:32:02.860Z",{"id":100,"documentId":101,"topic":102,"slug":103,"title":104,"description":105,"contentfulId":106,"createdAt":107,"updatedAt":107,"publishedAt":108},18,"dkoljhmuv6g80ovx2kj64asg","News","news","Latest PredictHQ News","We are a fast moving event intelligence business with some lofty goals which means we will have some fantastic news to share with you on our latest integrations, partnerships, improvements, features, products and anything that we think you might find interesting in the world of PredictHQ.","4tvWOHOwwyw3ai8s3ZkRJ5","2026-01-09T01:32:06.296Z","2026-01-09T01:32:06.314Z",{"publishDate":110,"id":111,"documentId":112,"title":113,"slug":114,"intro":115,"image":116,"topics":143},"2016-03-09",28,"sbhu3aq5gdjla6a0is4k8dz2","What is Data as a Service or DaaS?","what-is-data-as-a-service-or-daas","\u003Cp>On-demand data stream The proliferation of “as a Service” platforms is a testament to how the cloud ecosystem has changed (for the better) the way in which businesses can more cost effectively and dynamically consume services. 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This section helps to demystify and explain why certain features, functionality, products and strategies are important to your business so that you can remain ahead of the curve. From understanding why event visibility is important to specific business categories like travel, retail, media, finance right through to explaining why we have introduced our latest features and some tips to make your working life easier.","4KM6g7BvfLS5lJpEXSDEPf","2026-01-09T01:32:01.459Z","2026-01-09T01:32:01.482Z",{"id":90,"documentId":91,"topic":92,"slug":93,"title":94,"description":95,"contentfulId":96,"createdAt":97,"updatedAt":97,"publishedAt":98},{"publishDate":156,"id":157,"documentId":158,"title":159,"slug":160,"intro":161,"image":162,"topics":189},"2015-11-30",24,"q3r25w7fioe1415m34mchc9d","Why One Global Events API is Better than Many","why-one-global-events-api-is-better-than-many","\u003Cp>Improving the product development process Utilising third party APIs like our global events API, to help create new products, features or services is becoming part of everyday product development. 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So much so that we had to coin a phrase for it - ‘Demand Intelligence’. We do more than aggregate more events than any other event API. Finding the events is only the beginning, and doesn’t create reliable intelligence you can build into your demand forecasts to transform your revenue strategies. PredictHQ cleanses, verifies and enriches every single event. Then we rank them by predicted impact. This creates a huge set of high quality intelligent data you can trust. Leading companies use PredictHQ’s demand intelligence to know how events can impact elements of your business like revenue, supply chain management, staffing and customer care. 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That's why we have started to pull together articles on tips and tricks, some of which are using our intelligence platform and some are just practical applications in the real world that we thought you might find useful. Although it might be pretty cool we are not going to cover topics like making a hot air balloon from homemade glue, nylon, metal shed and gas canisters (MacGyver Season 3, Episode 6). But, unlike MacGyver we have pretty rare access to some amazing technology and data that can help us create useful how to's, from becoming more productive at work through to saving money through reacting in a timely manner to severe weather alerts. ","3alYGDJQxQmksEOZYhKb3h","2026-01-09T01:32:04.236Z","2026-01-09T01:32:04.255Z",{"id":249,"documentId":250,"topic":251,"slug":252,"title":253,"description":254,"contentfulId":255,"createdAt":256,"updatedAt":256,"publishedAt":257},14,"yi99mejp1gh9qe8ovfex1unn","Marketing","marketing","Marketing Intelligence and Optimisation","Finding the best time to market your product or service to potential customers can be a bit hit and miss. PredictHQ wants to change this and make sure that your advertising spend and reach is being increased or decreased at the right time, relevant to events that impact your business. This section will help you to better understand how marketing channels like social media, email, SEO, performance advertising, promotions can go hand in hand with event visibility to deliver meaningful results. 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