Aviation Insights Report – December 2018

Dr. Ali Gazala
Data Scientist

Analysis of Airline Booking Patterns and Events Impact

In this article, we provide predictions for selected upcoming events that are most likely to impact the air travel industry during December 2018. The events are located in five countries around the world and cover a range of business and leisure travel types. 

The American Society of Hematology (ASH) meeting and exhibition is a prominent medical event that attracts more than 25,000 healthcare professionals from all over the world. The annual event is held during early December at a different US city each year. This year, it is expected to cause a 40% increase in inbound travel to San Diego airport (IATA Code: SAN) from certain airports in Europe and Asia a few days before the event starts on December 1st. This forecast is consistent with historical travel patterns that showed an unusual increase of outbound travel associated with ASH meetings from Narita (IATA Code: NAR), Frankfurt (IATA Code: FRA), and Schiphol (IATA Code: AMS) airports.

In Germany, Custombike Show and Essen Motor Show are expected to create a compounding impact of inbound demand in the North Rhine-Westphalia state.

December also heralds the peak season for holiday and leisure travel. In Australia and New Zealand, the Christmas holiday period usually leads to a significant increase in outbound air travel demand, especially when combined with the summer school holiday season.

Our Predicted Impactful Events

The following table highlights events that we expect to have a high potential impact on air travel patterns during December 2018.

Sweden International Horse ShowNovember 29 – December 2, 2018Stockholm, Sweden
Custombike ShowNovember 30 – December 2, 2018Bad Salzuflen, Germany
American Society of Hematology Annual Meeting1 – 4 DecemberSan Diego, United States
Essen Motor ShowNovember 30 – December 9, 2018Essen, Germany
Performance Racing Industry Trade ShowDecember 06 – 08, 2018Indianapolis, USA
Stuttgart Electronic Music FestivalDecember 08 – 09, 2018Stuttgart, Germany
New Zealand and Australia School HolidaysVarious dates from December 9th to February 6thAustralia and New Zealand

Events can impact businesses in different ways. Understanding that impact before it happens is crucial for business domains like hotels, airlines, ridesharing and car rentals. By harnessing the power of demand intelligence, PredictHQ helps businesses get ahead of the curve – and stay ahead.