Aviation Insights Report – December 2018

Published on November 15, 2018
Dr. Ali Gazala
Data Scientist

Analysis of Airline Booking Patterns and Events Impact

In this article, we provide predictions for selected upcoming events that are most likely to impact the air travel industry during December 2018. The events are located in five countries around the world and cover a range of business and leisure travel types. 

The American Society of Hematology (ASH) meeting and exhibition is a prominent medical event that attracts more than 25,000 healthcare professionals from all over the world. The annual event is held during early December at a different US city each year. This year, it is expected to cause a 40% increase in inbound travel to San Diego airport (IATA Code: SAN) from certain airports in Europe and Asia a few days before the event starts on December 1st. This forecast is consistent with historical travel patterns that showed an unusual increase of outbound travel associated with ASH meetings from Narita (IATA Code: NAR), Frankfurt (IATA Code: FRA), and Schiphol (IATA Code: AMS) airports.

In Germany, Custombike Show and Essen Motor Show are expected to create a compounding impact of inbound demand in the North Rhine-Westphalia state.

December also heralds the peak season for holiday and leisure travel. In Australia and New Zealand, the Christmas holiday period usually leads to a significant increase in outbound air travel demand, especially when combined with the summer school holiday season.

Our Predicted Impactful Events

The following table highlights events that we expect to have a high potential impact on air travel patterns during December 2018.

DateLocationEvent Name
November 29 – December 2, 2018Stockholm, SwedenSweden International Horse Show
November 30 – December 2, 2018Bad Salzuflen, GermanyCustombike Show
1 – 4 DecemberSan Diego, United StatesAmerican Society of Hematology Annual Meeting
November 30 – December 9, 2018Essen, GermanyEssen Motor Show
December 06 – 08, 2018Indianapolis, USAPerformance Racing Industry Trade Show
December 08 – 09, 2018Stuttgart, GermanyStuttgart Electronic Music Festival
Various dates from December 9th to February 6thAustralia and New ZealandNew Zealand and Australia School Holidays

Events can impact businesses in different ways. Understanding that impact before it happens is crucial for business domains like hotels, airlines, ridesharing and car rentals. By harnessing the power of demand intelligence, PredictHQ helps businesses get ahead of the curve – and stay ahead.