Aviation Insights Report – July 2019

Dr. Xuxu Wang
Chief Data Officer

Analysis of Airline Booking Patterns and Events Impact

There is going to be an awful lot of lycra this July as several massive sport and cultural events occur across the globe, each requiring costumes and offering multi-million dollar opportunities for aviation demand forecasters.

By far the largest event is the Tour de France, which attracts more than 12 million spectators to the event each year. The race runs from Binche in Belgium, down the middle of France and back before completing in Paris. While the race is the main event, there will be hundreds of events around the route to celebrate the event.

Meanwhile, in the United States, more than 130,000 people will descend upon the San Diego Convention Centre, many in elaborate costumes of all kinds of fabrics.

Since its launch in 1970, the San Diego Comic-Con expo has become a global event that has outgrown the convention centre and now includes many satellite locations including local hotels, outdoor parks and multiple film screening locations. The spread of the event and influx of people from all over the world disrupts San Diego significantly.

Our Predicted Impactful Events

These are only two of the major events sending hundreds of thousands of people flying next month. The following table highlights events we expect to have a high potential impact on air travel patterns during July 2019:

Wimbledon Tennis Championships1 – 14 JulyLondon, England450000
AMTS3 – 6 JulyShanghai, China77537
Tour de France6 – 28 JulyBrussels, Belgium12000000
Grand Renewable Energy International Exhibition10 – 12 JulyYokohama, Japan24000
MIDEC11 – 14 JulyKuala Lumpur, Malaysia2000
San Diego Comic-Con18 – 21 JulySan Diego, United States130000
Pan American Games26 July – 11 AugLima, Peru1400000
International IoT Exhibition30 July – 1 AugShenzhen, China116512

PredictHQ tracks both scheduled events such as the above, as well as unscheduled events such as airport delays, terrorist attacks and severe weather. Because event data changes so often and new events are added constantly, we update our API every minute to ensure its accuracy.

We will soon be launching Aviation RankTM, which has been tailored for the needs of airlines to understand each event’s potential impact on flight bookings. It is our first industry-specific rank and will provide even more context for smarter demand forecasting. Sign up here to be among the first to try it out.

Be sure to follow this series in our blog for our next travel insights update, and start your conversation with us about our API of demand intelligence