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Analysis of Airline Booking Patterns and Events Impact

There is going to be an awful lot of lycra this July as several massive sport and cultural events occur across the globe, each requiring costumes and offering multi-million dollar opportunities for aviation demand forecasters.

By far the largest event is the Tour de France, which attracts more than 12 million spectators to the event each year. The race runs from Binche in Belgium, down the middle of France and back before completing in Paris. While the race is the main event, there will be hundreds of events around the route to celebrate the event.

Meanwhile, in the United States, more than 130,000 people will descend upon the San Diego Convention Centre, many in elaborate costumes of all kinds of fabrics.

Since its launch in 1970, the San Diego Comic-Con expo has become a global event that has outgrown the convention centre and now includes many satellite locations including local hotels, outdoor parks and multiple film screening locations. The spread of the event and influx of people from all over the world disrupts San Diego significantly.

Our Predicted Impactful Events

These are only two of the major events sending hundreds of thousands of people flying next month. The following table highlights events we expect to have a high potential impact on air travel patterns during July 2019:

Event Name Date Location Expected Attendance
Wimbledon Tennis Championships 1 – 14 July London, England 450,000
AMTS 3 – 6 July Shanghai, China 77,537
Tour de France 6 – 28 July Brussels, Belgium 12,000,000
Grand Renewable Energy International Exhibition 10 – 12 July Yokohama, Japan 24,000
MIDEC 11 – 14 July Kuala Lumpur, Malaysia 2,000
San Diego Comic-Con 18 – 21 July San Diego, United States 130,000
Pan American Games 26 July – 11 Aug Lima, Peru 1,400,000
International IoT Exhibition 30 July – 1 Aug  Shenzhen, China 116,512

PredictHQ tracks both scheduled events such as the above, as well as unscheduled events such as airport delays, terrorist attacks and severe weather. Because event data changes so often and new events are added constantly, we update our API every minute to ensure its accuracy.

We will soon be launching Aviation RankTM, which has been tailored for the needs of airlines to understand each event’s potential impact on flight bookings. It is our first industry-specific rank and will provide even more context for smarter demand forecasting. Sign up here to be among the first to try it out.

Be sure to follow this series in our blog for our next travel insights update, and start your conversation with us about our API of demand intelligence here.

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