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Plane wing over sunrise

Analysis of Airline Booking Patterns and Events Impact

Golf shoes, jet planes and Yosakoi clapper dancers – June’s largest events are colorful but there are also several smaller, easy-to-miss events that will have major impact on air travel.

PredictHQ aggregates, verifies and ranks millions of real-world events. Our ranking algorithms mean demand forecasting teams know in advance which events will have the most impact. However, events impact can vary for different kinds of businesses and industries. Therefore, we’re gearing up to launch our new ranking algorithm specifically optimized for the aviation industry.

Aviation Rank™ is our automated artificial intelligence model that identifies the additional ticket bookings each event will cause. You can sign up for more information and early access. This is powerful demand intelligence because it reveals smaller events with big impact, effectively unlocking profits hiding in plain sight.

For example, the BIO International Convention will attract about 16,000 people to Philadelphia in early June. It’s far from the most attended event in June, but its high Aviation Rank™ means it should be a priority for airline demand forecasters.

Aviation Rank™ reveals while BIO International is a significant event for most businesses, it’s a major event for airlines. This is because most of the attendees will fly in for the event, including at least 6,000 flying internationally – generating at least $16 million in ticket sales.

BIO International is also a recurring event that changes location each year. This means teams relying on historical data alone are likely preparing for multi-million dollar surge in bookings to Boston (the 2018 venue) and are likely to miss the 2019 spike in bookings to this year’s venue in Philadelphia.

BIO International is just one of many of these kind of events, with both ITMA in Barcelona and METEC in Dusseldorf being similarly sized, recurring events that draw large international crowds.

Our Predicted Impactful Events

The following table highlights events we expect to have a high potential impact on air travel patterns during June 2019:

Event Name Date Location Expected Attendance
BIO International Convention 3 – 6 June, 2019 Philadelphia, United States 16,000
Yosakoi Soran Festival 5 – 9 June Sapporo, Japan 2,000,000
Anime Matsuri 13 – 16 June Houston, United States 40,000
US Open Golf Championship 10 – 16 June Pebble Beach, United States 200,000
Paris Air Show 17 – 23 June Paris, France 325,450
ITMA 20 – 26 June Barcelona, Spain 123,000
GIFA 25 – 29 June Dusseldorf, Germany 48,000
METEC 25 – 29 June  Dusseldorf, Germany 17,000

PredictHQ tracks both scheduled events such as the above, as well as unscheduled events such as airport delays, disasters, terrorist attacks and severe weather. Because event data changes so often and new events are added constantly, we update our API every minute to ensure its accuracy.

As mentioned above, we will soon be launching Aviation Rank™, which has been tailored for the needs of airlines to understand each event’s potential impact on flight bookings. Sign up here to be among the first to try it out.

Be sure to follow this series in our blog for our next travel insights update, and start your conversation with us about our API of demand intelligence here.

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