Travel Appeal improves customer engagement and increases bookings

“PredictHQ was able to help us uncover the impact of events, and we have developed our technology to offer Smart Insights based on predictions for incoming flows, revenues, and reviews.”
Mirko Lalli
CEO & Founder
Travel Appeal
Travel Appeal improves customer engagement and increases bookings
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Travel Appeal saw a 7% increase in customers’ direct bookings.

Use Case

Demand Forecasting

Industry

Hospitality, Technology, Travel

Products & Features

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Introducing Travel Appeal

How does an organization leverage data science and artificial intelligence to provide unique and impactful solutions for hospitality, tourism, destinations and retail industries?

Travel Appeal is the only B2B organization to leverage the vast amounts of Internet data available to provide insights and solutions for various industries, resulting in increased reputation and revenues. Headquartered in Florence, Italy, Travel Appeal was founded in 2014 by Mirko Lalli. Their team has grown to over 30 teammates, serves more than 2,500 clients across Europe and they are expanding into new markets.

Understanding the impact of events in tourism

Travel Appeal started using PredictHQ at the start of 2018 to deeply understand the impact of events in the tourism and hospitality industries. With their services, the company has been able to measure the effects of events around the globe in order to discover insights and provide strategic solutions for hotels, restaurants, destinations and retailers. Travel Appeal collects and analyzes online data from the travel sector in real time and, through an Artificial Intelligence system, they turn that data into practical advice. As a result, tourism and hospitality operators can make more effective decisions and improve their digital positioning, with a consequent positive impact on revenue, reputation, customer sentiment and business operations. For example, improved customer sentiment leads up to a 12% increase in room occupancy.

Travel Appeal’s latest products have been developed to assist all professionals in various sectors, from the corporate level to the retail level and include: Conversations, Certificate and Mobile Coach.

Managing data from past events is essential to accurately and comprehensively understand visitor expectations, manage flows and coordinate different businesses. As an outcome of integrating PredictHQ’s data, Travel Appeal has since been able to improve their clients’ online reputation and increase their customer sentiment by 25%.

“PredictHQ has been a fantastic resource. They were able to help us uncover the impact of events, from sporting games, concerts and conferences to the effects of weather and political activity. By utilizing these effects, we have developed our technology to offer Smart Insights based on predictions for incoming flows, revenues, and reviews.”
Mirko Lalli
CEO & Founder
Travel Appeal

Before Travel Appeal joined forces with PredictHQ, the company was unable to fully take advantage of the impact events had on the hospitality and tourism industries. They were mostly focusing efforts on client reviews and feedback. Additionally, the company did not aim their attention at how traffic flow, attendance, and revenue from events can impact hotels and restaurants. They were not leveraging event forecasts in our Smart Insights.

The main objective was to combine artificial intelligence and demand forecasting with event data. Travel Appeal knew their clients would benefit greatly from knowing how future events would affect their business. They enhanced their Smart Insights to provide suggestions related to different aspects of business management. For instance, for an upcoming concert, a hotel may receive up to 20% more business. Planning in advance for these events is invaluable for workforce optimizationinventory management, and other business operations.

Travel Appeal uses Event Ranking and Event Alerts

In order to provide the most compelling data for destination managers, Travel Appeal utilized PredictHQ’s event  rankings to filter out and sort events which are relevant for local managers. When working with destinations, they were able to find out how traffic flows, revenues and online reputation play a role into the overall impressions and sentiment of a city.

They used the demand intelligence API to include event alerts into our products for hotel managers. Having at-a-glance predictions for estimated event attendance and revenues is crucial for hotels to plan their nightly rates. Travel Appeal’s customers are constantly made aware of events that have an impact on their business, so they can set their rates and accommodation strategies accordingly. For instance, several customers in Europe have amended their room rates following an event recommendation from our Smart Insights engine. On average, our Certificate tool has boosted customer’s direct bookings by 7%.

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Results

Travel Appeal saw a 25% increase in customer sentiment rate and a 7% increase in customers’ direct bookings.

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Better information for a 25% increase in customer engagement

Better information for a 25% increase in customer engagement

By using PredictHQ, Travel Appeal has been able to obtain all perspectives of a business in relation to events happening nearby our client’s hotel locations, including past data and future predictions. PredictHQ provides reliable geocoded events which enables them to see exactly where events took place and which ones impacted clients the most. Monitoring the effects of events has yielded valuable data, which helped Travel Appeal make long-term strategic decisions to benefit our overall business.

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