Understand event impact on a location with Local Rank™

An event of 5,000 people might not cause a stir in New York, London, or Tokyo but would have a significant impact on a small town. Use Local Rank™ to identify an event’s impact on your operations nearby.

Not all events are created equal

Our systems rank every event's predicted impact so models know instantly which events and clusters of events matter the most. Local Rank™ is a powerful tool to reveal the events or clusters of smaller events that will have major impact on their city, suburb, down to specific store locations.
How it works

Local Rank gives you deeper insight

Local Rank™ is a logarithmically scaled numerical value between 0 and 100 to communicate its predicted impact. These numbers fall within a five-level hierarchical impact schema.
0-20Minor
21-40Moderate
41-60Important
61-80Significant
81-100Major
Los Angeles Lakers vs Detroit Pistons
Severe Delays — Los Angeles International Airport
Adele Concert
LA Film Festival
Spring Break
LA Rock ‘N Roll Marathon
How to use Local Rank

A scalable solution for forecasting and machine learning models

Every event in our API has a Local Rank™. Use it with features such as our Temporal Relevance parameters to identify events in a particular time frame, and Radial Search to identify the highest potential events near your stores, hubs or hotspots.
import requests

response = requests.get(
  url="https://api.predicthq.com/v1/events/",
  headers={
    "Authorization": "Bearer $ACCESS_TOKEN",
    "Accept": "application/json"
  },
  params={
      "place.scope": "5809844",
      "active.gte": "2019-12-29",
      "active.lte": "2020-02-20",
      "active.tz": "America/Los_Angeles",
      "local_rank.gte": "50"
  }
)

print(response.json())

PredictHQ’s ranks explained

PredictHQ has created three proprietary ranks (so far) to provide deeper insight on an event. A single event can have three different rankings.

  • PHQ Rank™
    Our general rank that represents impact. Based on estimated attendance.
  • Local Rank™
    Predicts the impact of an event on its location. Based on estimated attendance relative to local population density and other factors.
  • Aviation Rank™
    Represents the potential impact of an event on air travel bookings. Based on models trained on historical flight traffic.
Our data pipeline

Target locally at scale with Local Rank™

Event ranking enables our customers to identify the most relevant and impactful events for their business at scale and prepare. Local Rank™ is an essential feature to discover and prioritise high-impact events that may have otherwise slipped under the radar.

You can’t prepare for what you don’t see coming

Harness the power of demand intelligence

Knowing the impact of demand causal factors like events will transform your business. The American Society of Hematology has a $45M estimated economic impact — and that's only one event in one city.

  • 0
    data points enriching
  • 0
    events across
  • 0
    cities, accessed via
    1 API