Local Rank™

An event of 5,000 people might not cause a stir in Tokyo, but it would have a big impact on a town of only a few thousand people. Local Rank™ captures this for you by drawing on an event's PHQ Rank™, as well as a range of attributes such as population density.

PHQ rank
PHQ rank

What is it?

Local Rank™ is our rank for predicting the impact of an event on a particular location, such as a city or town. It is a log scale numerical value between 0 and 100 with a five-level hierarchical impact schema. It efficiently indicates the event's estimated impact.


  • 0-20 = Minor
  • 21-40 = Moderate
  • 41-60 = Important
  • 61-80 = Significant
  • 81-100 = Major

Why use it?

When you need to know the predicted impact of an event on a specific location, Local Rank™ is what you need.


A food festival like Food & Wine Classic is a huge event for Aspen, Colorado. This event has a PHQ Rank™ of "Significant", but it has a higher Local Rank™ of "Major" due to the small size of Aspen. If a festival of a similar size was held in a bigger city like Los Angeles, its Local Rank™ would be lower.

How can I use it?

You can filter and sort on Local Rank™ using our API.

E.g. ?local_rank_level=4,5&sort=local_rank

Local rank™ is available on all plans.

Interested in using Local Rank™ with your Premium Plan account?

Enquire now

Top 5 reasons why ranking matters

  • 1

    Accurately Predict Impact

    Ranked events enable you to filter and sort by predicted impact.
  • 2

    Extent of Impact

    Knowing the extent of potential impact means you can prepare and take advantage of every opportunity.
  • 3

    Prioritise and Prepare

    Simple yet effective way to compare events and decide how to focus your resources.
  • 4

    Intelligent Metadata

    It makes your own data analysis more insightful because you have intelligent metadata to use.
  • 5

    Smarter Decisions

    Ranked events give your demand forecasting and pricing models more context so your team makes better decisions.

Read about our other ranks

Find out more about our core ranking system, PHQ Rank™, or the first of our industry-tailored rankings Aviation Rank™.

PHQ Rank™

Represents the potential impact of an event independent of its geographical location.

PHQ rank

Aviation Rank™

Represents the potential impact of an event on air travel.

PHQ rank

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  • Wyndham
  • Booking.com
  • Amadeus
  • Qantas
  • Domino's

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