Enhance your Data Lake with Demand Intelligence

Demand intelligence is a critical dataset for data lakes. Improve accuracy in models by understanding your catalysts of demand.

The Challenge

Most data repositories used for forecasting don’t factor in all demand causal factors like historical event data

Without it, companies struggle to know what drives their demand anomalies. Real-world event data is always changing, difficult to standardize, and often messy with duplicate events and spam. So many teams don’t factor this dataset into their models - creating a huge gap in teams’ analytical efforts.

Our Solution

Add demand intelligence into your data lake and improve forecasting accuracy

Understanding event impact unlocks forecasting opportunities and improves accuracy in data models. By sharing this dataset in a data lake, teams across a company can train their models to identify future demand fluctuations and make better business decisions.



Centralize and aggregate real world event data.



Identify correlation between historical transaction data and events.


Access & Train

Provide data access and train data models with this new dataset.

What is demand intelligence?


Centralize and aggregate

Uncover the catalysts causing demand fluctuations

Real-world event data is always changing, difficult to standardize, and often messy with duplicate events and spam. With PredictHQ, you can access to millions of events from hundreds of data sources into a single event API.


Correlate real world event data to demand

Identify the relationship between historical event data and historical transaction data to establish correlation. This process can take teams months to understand and pinpoint but PredictHQ has transformed the process down to minutes.


Make this dataset accessible to improve accuracy

Demand intelligence can be seamlessly integrated into teams’ models once correlation is established, enabling your team to prepare for surges when incremental demand catalysts happen, or mitigate losses when decremental demand catalysts are coming.

curl -X GET "https://api.predicthq.com/v1/events/?q=Coachella&category=festivals&rank.gte80&country=US"
  -H "Accept: application/json"
  -H "Authorization: Bearer $ACCESS_TOKEN"

Customer Stories

Designing data lakes to optimize analytics

Learn how customers are integrating demand intelligence into their forecasting models and seeing value.

Don't underestimate how much effort it takes to work with event data... Being able to rely on a company whose sole purpose is to remove the ambiguity of event data has been game-changing for us.
Read Legion’s Story

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