7 Reasons Why Event Visibility is Important

Brace yourself for seven truth bombs about event visibility and how it can help your business

1

Greater context = better conversion

Greater visibility of events and their impact not only puts things into context for your business, it also puts things into context for your consumers. Tell your consumers why they should book now, inform them of events and changes going on around them, or simply help them make informed decisions without having to ask someone else for advice.

2

Plan, optimise & execute business strategies

The best business strategies are the ones that are built on actual data, not guesswork. Once you have that visibility, you can plan, optimise and execute business strategies months in advance, or react to real-time events that you know impact your business. From creating relevant content strategies to promotional campaigns, event visibility can change the way you do business.

3

Create relevant promotional triggers for campaigns

Because PredictHQ tells you what events are going to affect your business before they even happen, you can create effective marketing campaigns that leverage those events, figure out the optimal time to promote and increase ad spend, and make you look like you've got someone on the inside. Which you do.

4

Mash it up

PredictHQ makes it easy to go the extra mile for your customers. Tap into our API to source additional contextual data based on the time, date and location and mash this up with your customer's interactions. The more relevant, useful and timely information you can give your customers, the more likely they are to keep coming back to you rather than your competitors.

5

Discover events that impact your business the most

Your annual revenue doesn't have to be characterised by peaks and troughs that come out of nowhere. Use PredictHQ to match relevant events both close to home and further afield to your transactions, footfall, traffic or anything that occurs on a particular date. Learn where and why some events result in ups and others in downs, then keep one step ahead of the game.

6

Yield optimisation

Once you know what events are likely to affect your business the most, use your new information to maximise your business' yield optimisation process. Make sure your inventory is priced correctly and readily-available leading into a busy period, roster the right balance of staff in your retail stores, or prepare your customer service team for an influx brought on by your most impacting events.

7

Stay ahead of the pack so you side-step FoMO

If you’ve ever felt like you’ve missed the business boat, there's still hope. PredictHQ reduces potential FoMO by helping you stay one step ahead of your competitors – and the calendar. Because when you know what events are coming up and when, you’ll be the leader in your market – not the little guy playing catch-up.

All our events are standardised, enriched, and ranked.

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