Events API for Dynamic Pricing

Events API for Dynamic Pricing

Multiple data streams in just one API

The world is fast-moving and business is evolving with dynamic pricing. Common practice in industries such as aviation and transport for years, now other industries are exploring it also. The challenge for any pricing team is accurately estimating future demand spikes, and this is difficult from historical data alone.

Historical data is limited because it doesn’t tell you why an unexpected spike took place, until it’s too late and a team is researching how they missed it. This is particularly true for the trillions of dollars in additional demand caused by events, which have been notoriously hard to track as many are one-offs or change location often.

PredictHQ draws on hundreds of sources to create one API of more than 20 million events across 30,000 cities so your team can know what, where and when events are happening. These include scheduled events such as concerts, sport games, school and public holidays, as well as unscheduled events such as airport delays, disasters, severe weather and terror. And importantly, we verify every event and rank them by impact so you can focus on the most meaningful events for your business.

Using our ranked events for dynamic pricing

Not sure what events matter most? Don’t worry - we’ve sorted them for you

PredictHQ’s API gives you access to millions of scheduled and unscheduled global events across 18 categories - and counting - and enables you to find relevant events with a simple REST call. Our proprietary ranking algorithm assigns a numerical rank to every single event so you can filter from major to minor impact and see at a glance which ones you should pay attention to. You can filter the data further by country, city, and even down to a specific airport. For dynamic pricing teams, this is breakthrough demand intelligence. It enables you to see your busiest days coming months in advance as well as unlock profits hiding in plain sight. Without PredictHQ’s coverage and ranking technology, it’s almost impossible to see perfect storms of demand brewing, when multiple events around the same date and location create huge impact. We update our API every minute to capture unscheduled breaking events, as well as new events and changes to scheduled events. Our API provides your team with additional context so you can make smarter decisions.

Making Flat Event Data Intelligent

Intelligent data powers dynamic pricing

Dynamic pricing is complex so you need tools that do the messy work for you. There are so many different kinds of events that can impact pricing, from the obvious such as big concerts and school holidays down to the far harder to spot, such as a conference of 25,000 people for a niche industry that changes location each year. PredictHQ covers all major event categories so your team can be aware of all of them. We aggregate data from hundreds of sources, including other major APIs, proprietary data streams, partner-enriched data and our own. Rather than your team needing to find, cleanse and standardize hundreds of sources, we do it for you into one single information source so you can get straight into analyzing and strategizing. We don’t just give you a list of event data; we help you figure out how important each event is, and how they could impact your business’ profit margins with our unique ranking technology. Integrate our data into your own algorithms and forecasting tools to make the most of each demand spike and to mitigate lower demand periods also. Search for events near a specific location using airport IATA codes, search within a geographical radius, or query multiple locations and categories at the same time. Finally, leverage our data to do just about anything, like creating successful marketing campaigns or travel packages, right through to sending more cab drivers to big sports stadia or rostering more staff on big sporting weekends.