Local events drive demand and can create a lot of demand volatility. Demand patterns have changed significantly over the past few years, making it significantly harder to track patterns and this will continue into 2024. How they change will be highly specific to each country, state, and city. Being able to access verified local events for any city in the world, for as many cities as you need, will provide critical context for your demand planning and forecasting.
Keep across local events - including postponements, cancellations, relocations and maximum attendee restrictions - with PredictHQ’s APIs. We collect, aggregate and maintain thousands of unique pieces of global scheduled and unscheduled event data into one handy API, so managing your forecasting, pricing, labor schedules, supply or marketing calendar can by accurate. PredictHQ's API seamlessly integrates with any forecasting tool to enhance model training and accuracy. Plus, we don’t just give you a list of events. We help you figure out how important they are and how they could impact your business, giving you the tools you need to make great business decisions that will maximize your return on those events. We also have an API that provides instant access to forecast-ready prebuilt intelligence and features for quick value extraction from our data. Companies like Instacart are using PredictHQ to optimize operations and save money.
Local businesses have the opportunity to maximize their revenue on events occurring nearby. Without reliable event data to point them in the right direction, it could be a case of the blind leading the blind. Until now. Use PredictHQ’s RESTful API to source event data about local events happening nearby, not to mention millions of other national and global events in a wide array of categories, then discover how likely they’re going to impact your business’ bottom line. We collate, aggregate and maintain millions of events, then rank them based on expected attendance, popularity and more so you can quickly determine which ones to focus on to maximize revenue. Users start with our demand analysis tool to quickly identify what events have impacted demand in the past to make better decisions for the future.
PredictHQ’s AI-Powered Platform takes the guesswork out of important business decisions. Use our data and intelligence to create your own applications to turn predictable and upcoming events into money-makers. Our APIs communicate with any platform, and our AI models and ML algorithms associates event attributes and variables to every piece of data to help determine how important they are. All of this adds up to improved planning and many opportunities to maximize your revenue off local events by creating big marketing campaigns, offering food, travel or accommodation packages, or sending more cabs to key locations.
You could be missing millions in revenue opportunities. Choose any location globally to quickly calculate the spend generated by nearby special events.
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Have you ever experienced an unexpected lunch rush and later found out about a conference that was just rescheduled in the area? Alternatively, maybe you were expecting an influx of customers after the city’s kickball tournament ended but the surge never came.
Local events are fluid and when event times are updated, capacity changes, or events are rescheduled, this can have a serious impact on your business. Be the first to know about new events and changed events with PredictHQ Notifications. The real time event alerts platform will keep you updated when local events change or new events in the area are added to the system. You can set up custom Notifications so you’re only alerted about changes or additions to relevant events in your area. With these alerts, you can make swift decisions around staffing and inventory levels so your business stays efficient.
Keeping abreast of local events doesn’t have to mean you have to constantly trawl local websites. PredictHQ pulls multiple data streams and third party APIs across more than 18 categories (and counting) into one smart information source so all the events you can imagine are easily accessible at a few clicks of a mouse.
PredictHQ does all the heavy lifting for you so you can spend more time building integrations, data models, algorithms and forecasting tools that will help you make the most of increased demand during major local events. From there it’s up to you how you use our data. Lookup events and get JSON responses. Integrate our data with any platform - and to make integrations even easier PredictHQ currently has Python and JavaScript SDKs available. We use the OAuth 2.0 standard for authentication, and access tokens are required to grant application access to the tools available on the API. Developers won’t need to spend precious time capturing, cleaning and maintaining disparate data sources. Plus, our API is versioned for easier maintenance. You can even search for events near a specific location using airport IATA codes, search within a geographical radius, or query multiple locations and categories at the same time.
Knowing the impact of demand causal factors like events will transform your business. The American Society of Hematology has a $45M estimated economic impact — and that's only one event in one city.
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Demand Forecasting: Incorporating events into models for smarter forecasting.
Demand forecasting: Getting drivers in the right place ahead of time to improve pick-up times.
Labor optimization: Ensuring the right number of drivers and store staff to meet demand.
Amazon Alexa's "Events Near Me" feature uses PredictHQ data to inform users about local events.
