Events API for Pricing Intelligence

Events API for Pricing Intelligence

Multiple data streams in just one API

Setting a price and hoping for the best doesn’t usually make for great business. Targeted pricing intelligence helps you establish when price increases and decreases will impact your profit and margin in a positive way, without letting fluctuations in supply and demand impact your bottom line. But there’s a science to dynamic pricing - and PredictHQ is here to help.

PredictHQ collates and aggregates local, national and international events into one handy place, so you know what real world events are happening and when. From there, our ranking algorithm that we designed figures out what events are more likely to impact your business compared to others, so you can see at a glance which events you need to pay special attention to. And how does that affect your pricing decisions? Put simply, if you have enough warning about major events that could cause business impact, you’ll also have enough warning to adjust your pricing strategies, implement solid marketing campaigns or undertake consumer research and machine learning methodologies to create dynamic pricing and subsequent revenue maximization.

Ranked Events

Not sure what events matter most? Don’t worry - we’ve sorted them for you

We don’t use crystal balls to look into your future; we give you access to PredictHQ’s powerful event intelligence API. Find millions of scheduled and unscheduled global events from more than 18 categories that could cause business impact, then react accordingly. Our API lets you find relevant events with a simple REST call, so you can display them in your application, while our proprietary ranking algorithm assigns a numerical rank to every event. Store our events so you can search and analyze your own local copy instead.

PredictHQ helps you understand which events directly impact ups and downs in demand. From here, look at your own supply of flights, hotel rooms, cars or even pizza, based on when and where major events are scheduled to happen, then set about harnessing the power of dynamic pricing to see an increase in revenue optimization. And a by-product of advance warning based on solid data, not guesswork, means you’ll start reducing operational costs too.

Making Flat Event Data Intelligent

Pricing intelligence that leads to great revenue results doesn’t just happen out of thin air. The forward-planning can also take a long time if you don’t have the right tools. PredictHQ pulls multiple data streams and third party APIs into one intuitive information source (we even manually collate data when we have to), so all the event information that could impact your business can be found in one handy place, saving you and your developers hours of valuable time.

We don’t just spit out a list of basic events, either. We assign additional intelligence to every single piece of local, national and international data, so you can tell just by looking at them if they have the power to impact your profit margins. Search within a geographical radius, using airport IATA codes or place names, query multiple categories and locations at the same time. Lookup events and get JSON responses. Integrate our data with any platform thanks to our easy-to-use API. We also have Python and JavaScript SDKs available. We use the OAuth 2.0 standard for authentication, and access tokens are required to grant application access to the tools available in the API. We make your developers’ lives easier too, because they don’t need to spend precious time capturing, cleaning and maintaining disparate data sources. Plus, our API is versioned for easier maintenance. Event intelligence that could change the face of your business is just a few steps away. We think you’ll agree that’s pretty smart.