Events API for Yield Optimisation

Events API for Yield Optimization

Multiple data streams in just one API

It might sound obvious, but when you’re in business, you generally want to make as much money as possible. But every business can be impacted by scheduled and unscheduled events in ways they might not realize - until they’ve already happened. PredictHQ’s unique and quality dataset enables businesses to create an intelligent pricing strategy and improve their yield optimization by understanding the past in order to predict the future. How? It’s simple, really.

PredictHQ collates and aggregates local, national and international events into one handy place, so you know what real world events are happening, where and when. From there, our ranking algorithm that we designed figures out what events are more likely to impact your business performance compared to others, so you can see at a glance which events you need to pay special attention to. Adjust your pricing strategy, marketing campaigns, rosters, even inventory management, to take advantage of increased demand, a drop in people booking rooms or flights, or more people clicking on an ad. Use our demand intelligence API to return millions of pieces of relevant data to your business instantly, or download and store your own local copy of event information to use in data analysis and modeling, or to enrich with your own dataset to produce derivative works.

Ranked Events

Not sure what events matter most? Don’t worry - we’ve sorted them for you

Enhance the performance of your business by harnessing the power of PredictHQ’s one-of-a-kind data. Use our API to find millions of scheduled and unscheduled global events from more than 18 categories that could cause business impact, then make well-founded business decisions accordingly. Our API lets you find relevant events with a simple REST call so you can display them in your application, while our proprietary ranking algorithm assigns a numerical rank to every event so you can see at a glance which events are more likely to impact you than others.

From here, how you use your new intel is totally up to you. Produce marketing campaigns that leverage big-name concerts that could impact demand on your business, or adjust your pricing strategy to make more or fewer rooms, seats on flights or cabs available. Roster more staff to work ahead of major sporting events, conferences or expos, and communicate to your customer base instantly during major unscheduled events like severe weather or terror via push notifications or email communications. The beauty of PredictHQ is that we give you all the data you need to make the best decisions possible, and it’s just a few steps away.

Making Flat Event Data Intelligent

We know your time is precious, which is why we do all the hard yards for you. PredictHQ pulls multiple data streams and third party APIs into one intuitive information source (we even manually collate data when we have to), so all the event information that could impact your business can be found in one handy place, saving you and your developers hours of valuable time.

We don’t just spit out a list of basic events, either. We assign additional intelligence to every single piece of local, national and international event data, so you can tell just by looking at them if they have the power to impact your profit margins. Lookup events by searching within a geographical radius, using IATA codes or geographical place names. You can query multiple categories and locations at the same time, and get JSON responses. Integrate our data with any platform thanks to our easy-to-use API. We have Python and JavaScript SDKs available too. We use the OAuth 2.0 standard for authentication, and access tokens are required to grant application access to the tools available in the API. We make your developers’ lives easier too, because they don’t need to spend precious time capturing, cleaning and maintaining disparate data sources. Plus, our API is versioned for easier maintenance, reducing operational costs, improving your visibility into the future, and giving your business the results you’re looking for.