PredictHQ Blog

Demand intelligence is a new and evolving field. This blog explores how our world-leading customers are using it, product updates and insight into our data science work as well as our company culture.

Bigger than the Super Bowl: Why Super Bowl weekend is only the fifth most lucrative event for local businesses this February

 The Super Bowl - and its economic impact on its host city - is big for sure, but for demand forecasters and planners, there are four events that will drive more local spending this month than the NFL’s biggest game. Here's the bigger impact events, and how we identified their spending impact.
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How one QSR scored big on Super Bowl Sunday

The Super Bowl is a showdown of epic proportions. But it’s not just the teams on the field competing – the QSRs off the field are battling…
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Score a touchdown with event-based marketing around live TV events

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Drive faster QSR deliveries with visibility into live TV events

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How to filter noise, not demand

Overwhelmed by the number of events around your locations? Learn how to use PHQ Attendance, Local Rank, Daily Event Impact, and more…
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Release: PredictHQ partners with o9 Solutions to accelerate the demand intelligence revolution

San Francisco, February 2: PredictHQ, the demand intelligence company, has today announced a partnership and integration with o9 Solutions,…
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5 times drink industry leaders crushed it with sports-event marketing

When it comes to fast-moving consumer goods (FMCG) like beverages, one of the most effective ways to market your products is through…
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3 ways to capitalize on sports-driven CPG demand

When it comes to consumer packaged goods (CPG), sports events can be a goldmine for sales. In this article, we'll explore how sports…
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4 ways event data gives CPG + FMCG companies a competitive advantage

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Demand Forecasting: The Complete Guide - Everything You Need to Know

Explore the ins and outs of demand forecasting from key steps involved in the process, examples of how different industries use demand…
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How one conference drove a 190% spike in demand for lattes

Discover how the Salesforce Dreamforce conference drove a consistent annual spike in demand for skinny lattes for one coffee shop in…
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Prepare for demand-driving events happening around Thanksgiving weekend

Thanksgiving is happening across the country, but what about the pockets of demand around other events that week?
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