Events impact bookings but are hard to track - especially post-pandemic
One of the most powerful business lessons learned in 2020 - 2021 was relying on historical data for forecasting and pricing was far too risky. As travel recovers after the pandemic, it’s never been more important to know about demand-driving events, but tracking these manually is time-consuming and error-prone ― especially the hundreds of thousands of recurring events that change date and location each time.