Improved Accuracy of CPG Demand Planning and Forecasting

Even a 1% error reduction in forecasting can result in millions gained for CPG businesses. PredictHQ offers forecast-grade intelligence that improves forecasting accuracy and identifies opportunities for profits and efficiencies hiding in plain sight. Here's how.

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Calculate the Impact of Events on Consumer Packaged Goods Demand

Select any global consumer packaged goods location to instantly estimate spend from nearby events

The Suggested Radius automatically returns the optimal radius based on your business type and the location that gives you just enough relevancy for your location, while excluding irrelevant events that likely wont have an impact.

Event Impact over next 90 days

  • Predicted Attendance

    The predicted number of people attending events within a location


  • Attended Events

    The sum total of Attended Events (e.g., sports, festivals, concerts, conferences, expos, and community)


  • Suggested Radius

    Suggested Radius is the optimal radius based on your business type and the location that gives you just enough relevancy for your location, while excluding irrelevant events that likely wont have an impact.


  • Predicted Event Spend (USD) - All Industries

    This figure is calculated from our core PredictHQ data, enriched by local economic indicators and partner data


  • Accommodation


  • Restaurants


  • Transportation


Event Trends Graph

The Challenge

Consumer behavior shifts can drastically impact demand, causing miscalculations across the entire supply chain

External circumstances – such as severe weather, sporting events, school holidays and university schedules – influence consumer behaviors and impact demand. If your models have under-forecasted or over-forecasted due to unanticipated demand fluctuations, it will create bottlenecks or gaps across your entire supply chain.

Our Solution

Use external intelligence in your forecasting models to better prepare for demand shifts

Demand uncertainty is a significant issue for the consumer packaged good industry, making demand forecasting a crucial function for businesses. PredictHQ’s forecast-grade event data is an intelligent input to your forecast models to take charge of the external factors impacting your demand.


Forecasting Errors Reduced

Determine the external factors that cause the highest impact on your demand


Supply Chain Refined

Train forecasting models to improve accuracy and demand planning efforts


Product Distribution Improved

Plan distribution more accurately to prevent stocking issues at stores


Reduce forecasting errors

Improved forecasts result in lower preventable wastage and greater profitability for CPG businesses. PredictHQ found that a 1% reduction in under-forecasting errors resulted in an average gain of $3.5M in the consumer products space.

Demand intelligence is crucial forecasting insight to reduce errors in your forecasting models. PredictHQ helps you uncover the major catalysts that cause demand shifts for your business so you can train your model with that data.


Improve forecasting granularity

Building accurate models requires a massive amount of data and model prioritization. With PredictHQ, receive accurate, reliable data to improve granular forecasting efforts across your business.

Have you ever thought about how sporting events are impacting your supply chain? Whether its in-person demand around a sports venue impacting your customers, or Live TV Events that drive pre-game purchases or delivery orders, sports impact many CPG's demand. You can know this impact ahead of time so you can align your plans to meet it.


Manage your supply chain through disruption

CPG businesses know unforeseen events such as severe weather and natural disasters cause major disruptions across their supply chains, making predictability a focus for many.

With demand intelligence, you get access to seven years of historical data so your models can learn from demand patterns during previous disruptions. Use this insight so you always have a data-driven strategy ready to deploy when the unscheduled events hit.

Customer Stories

Accurate demand planning drives profitability for CPG

Lineup uses PredictHQ's demand intelligence to reduce forecasting errors and improve model accuracy. During initial trials, Lineup’s forecasting was 35% more accurate when leveraging demand intelligence.

The beauty of machine learning is that it can detect the changes and differences across all restaurant locations and adapt, but you need to ensure the data into your models is clean, accurate, and reliable.
Read Lineup’s Story

Who else uses PredictHQ?

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