Leading parking companies leverage event data to plan and price garages and parking spots to drive better business and operational decisions ahead of demand surges.
Demand Forecasting: Incorporating events into models for smarter forecasting.
Labor optimization: Ensuring the right number of drivers and store staff to meet demand.
PredictHQ has supplemented incomplete data sets, including unticketed events and cancelled events, to power pricing strategies and operational decisions.
Demand forecasting: Incorporating events into their Antuit-built models to better understand demand across 9600 stores.
Amazon Alexa's "Events Near Me" feature uses PredictHQ data to inform users about local events.
Demand forecasting: Getting drivers in the right place ahead of time to improve pick-up times.
Event visibility: Available in Zartico’s platform enabling deeper insight and smarter decisions.
Pricing: A key source of intelligence for the OTA Insights platform, enabling smarter pricing.
Labor optimization: Enriching the Legion Technologies platform, used by retailers to reduce labor inefficiencies.
Select any global parking location to instantly estimate spend from nearby events
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Predicted Event Spend (USD) - All Industries
Accommodation
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Transportation
Parking demand is impacted by several external factors – including events you don’t know to search for. But manually wrangling multiple messy, unverified data sources is time consuming and error prone. Even just reviewing all of the U.S. events from one of the major event APIs will take more than 8,000 hours per month. And even then, they’ll still miss many events.
Access event data by location to easily understand demand for each of your parking locations. Reach beyond the events your team already knows about, and save time collecting, curating, and managing events impacting your parking facilities. With coverage of 19 different categories of events, you’ll ensure you have visibility into events like concerts and sports games, as well as non ticketed events such as marathons, street festivals, and parades that drive parking demand daily.
Determine how many parking spaces to reserve for booking based on how close events are, how many events there are around your locations, and how big they are.
Identify events that drive parking demand up and down in order to enhance yield and maximize revenue from your parking locations.
Every location has a different demand profile. Make sure you’re always promoting your parking assets in the right way, at the right time around events.
Use dynamic event data to keep customers informed and ensure they can easily get in and out of your facilities.
Leverage intelligent event data to support inventory management efforts, such as anticipating how many parking spaces to reserve for online booking and prepaid parking, and at what rates. Fine tune your demand forecasts and determine how much parking space availability will be needed in order to avoid selling at a lower cost.
For parking operators, effective pricing strategies and tactics can deliver a 2-7% increase in return on sales. Intelligent event data provides detailed insight into the events that increase and decrease parking demand for each of your facilities – so you can enhance pricing during peak times to maximize revenue and increase yield.
Leaders in the parking industry rely on event data to adjust prices to match what’s happening in the real world around them. One national parking company uses PredictHQ to automate their event coverage, increase parking conversion, and increase their serviceable market – driving up to $5.6M in total annual benefits.
Competition from other garages can take potential customers quickly if you’re not prepared. Your marketing and promotional plan is important to the success of your parking company. One easy way to gain market share is to ensure that your parking garage or lot is open during local events to capitalize on that event demand. For example, creating signs that lead to your garage, and launching event-based promotions on your website ahead of a nearby event.
If your lot is further from an event, charge less than closer parking and offer shuttle services to and from the venue. Make sure you’re always promoting your parking assets in the right way, at the right time around events before any of your customers reach your lot.
Make parking at your facilities quick, easy, and safe. This should always be a priority, but it is especially crucial during peak periods of demand caused by events. Nobody wants to sit in a long queue to check in or out of a parking garage.
Leverage unattended events, such as severe weather, to proactively notify customers whether your facilities will be operational during snowstorms and hurricanes to avoid an influx of customer service calls. Or, track event cancellations or postponements that may lead to customer service requests and refunds.
Leading parking and mobility companies like ParkMobile and SpotHero integrate PredictHQ event data to improve forecasting accuracy, unlock dynamic pricing strategies, and drive millions more in annual revenue.
PredictHQ demonstrated that they could reveal insights better than we could guess with our manual alerts. They were instrumental in driving up conversion rates further than we could imagine.
Read Airport Rentals’s Story
Improve your AI/ML forecasting models for more accurate predictions
Identify demand catalysts to improve supply chain efforts and inventory levels
Get value from demand intelligence by being able to upload locations, search and identify relevant events efficiently
Unlock better targeting and timing for your ad campaigns with privacy-safe event data
Know impactful events in advance and adjust prices sooner
Reduce labor costs and improve profitability by scheduling around events
Visualize event data through BI tools like Tableau to better understand impact
Ensure your network of delivery drivers is prepared based on demand from events
Contact our data science experts to find out the best solutions for your business. We'll get back to you within 1 business day.
Demand Forecasting: Incorporating events into models for smarter forecasting.
Demand forecasting: Getting drivers in the right place ahead of time to improve pick-up times.
Labor optimization: Ensuring the right number of drivers and store staff to meet demand.
Amazon Alexa's "Events Near Me" feature uses PredictHQ data to inform users about local events.
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