Unlock visibility into parking demand

Leading parking companies leverage event data to enhance planning, pricing and forecasting demand.

Drive better business and operational decisions with intelligent event data that tells you exactly when and where to expect demand fluctuations, so you can plan and price your garages and parking spots accordingly.

The Challenge

Predicting daily parking demand is nearly impossible to achieve manually

Parking demand is impacted by several external factors – including events you don’t know to search for. But manually wrangling multiple messy, unverified data sources is time consuming and error prone. Even just reviewing all of the U.S. events from one of the major event APIs will take more than 8,000 hours per month. And even then, they’ll still miss many events.

Our Solution

Use real-world data to monitor and prepare for fluctuations in demand

Integrate intelligent event data for access to millions of events across 30,000+ cities worldwide. Reach beyond the events your team already knows about, and save time collecting, curating, and managing events impacting your parking facilities. With coverage of 19 categories of events, you’ll avoid missing unticketed events such as marathons, street festivals, and parades that drive parking demand, for every single day.

01

Better manage parking inventory

Determine how many parking spaces to reserve for booking based on how close events are, how many events there are around your locations, and how big they are.

02

Optimize pricing

Identify events that drive parking demand up and down in order to enhance yield and maximize revenue from your parking locations.

03

Gain market share via relevant promotions

Every location has a different demand profile. Make sure you’re always promoting your parking assets in the right way, at the right time around events.

04

Enhance the customer experience

Use dynamic event data to keep customers informed and ensure they can easily get in and out of your facilities.

01

Better manage parking inventory

Leverage intelligent event data to support inventory management efforts, such as anticipating how many parking spaces to reserve for online booking and prepaid parking, and at what rates. Fine tune your demand forecasts and determine how much parking space availability will be needed in order to avoid selling at a lower cost.

02

Adapt pricing to match parking demand

For parking operators, effective pricing strategies and tactics can deliver a 2-7% increase in return on sales. Intelligent event data provides detailed insight into the events that increase and decrease parking demand for each of your facilities – so you can enhance pricing during peak times to maximize revenue and increase yield.

Leaders in the parking industry rely on event data to adjust prices to match what’s happening in the real world around them. One national parking company uses PredictHQ to automate their event coverage, increase parking conversion, and increase their serviceable market – driving up to $5.6M in total annual benefits.

03

Gain market share via relevant promotions

Competition from other garages can take potential customers quickly if you’re not prepared. Your marketing and promotional plan is important to the success of your parking company. One easy way to gain market share is to ensure that your parking garage or lot is open during local events to capitalize on that event demand. For example, creating signs that lead to your garage, and launching event-based promotions on your website ahead of a nearby event.

If your lot is further from an event, charge less than closer parking and offer shuttle services to and from the venue. Make sure you’re always promoting your parking assets in the right way, at the right time around events before any of your customers reach your lot.

04

Enhance the customer experience

Make parking at your facilities quick, easy, and safe. This should always be a priority, but it is especially crucial during peak periods of demand caused by events. Nobody wants to sit in a long queue to check in or out of a parking garage.

Leverage unattended events, such as severe weather, to proactively notify customers whether your facilities will be operational during snowstorms and hurricanes to avoid an influx of customer service calls. Or, track event cancellations or postponements that may lead to customer service requests and refunds.

Customer Stories

Trusted by leading parking providers worldwide

Leading parking and mobility companies like ParkMobile and SpotHero integrate PredictHQ event data to improve forecasting accuracy, unlock dynamic pricing strategies, and drive millions more in annual revenue.

PredictHQ demonstrated that they could reveal insights better than we could guess with our manual alerts. They were instrumental in driving up conversion rates further than we could imagine.
Read Airport Rentals’s Story

Who else uses PredictHQ?

Get Started

Contact our data science experts to find out the best solutions for your business. We'll get back to you within 1 business day.

Talk to an Expert