Events are hard to track at scale but the data is essential in helping planners and organizations understand changes in demand
Without events, companies struggle to understand the full picture of upcoming demand. Finding and making sense of relevant events manually is an inefficient and costly use of your team’s time. In February 2021, there were 21k+ impactful events in the United States alone. So many teams don’t track or have visibility into events that are coming up around them, creating a huge gap in planning and operations efforts.