Workforce Optimization with Events

Anticipate and react to demand shifts with PredictHQ's AI-powered platform, enabling reduced labor costs and improved profitability by calibrating your labor scheduling to align with event-driven demand.

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Find out how much events impact your location

Choose any location globally to quickly calculate the spend generated by nearby events.

The Suggested Radius automatically returns the optimal radius based on your business type and the location that gives you just enough relevancy for your location, while excluding irrelevant events that likely wont have an impact.

Event Impact over next 90 days

  • Predicted Attendance

    The predicted number of people attending events within a location


  • Attended Events

    The sum total of Attended Events (e.g., sports, festivals, concerts, conferences, expos, and community)


  • Suggested Radius

    Suggested Radius is the optimal radius based on your business type and the location that gives you just enough relevancy for your location, while excluding irrelevant events that likely wont have an impact.


  • Predicted Event Spend (USD) - All Industries

    This figure is calculated from our core PredictHQ data, enriched by local economic indicators and partner data


  • Accommodation


  • Restaurants


  • Transportation


Event Trends Graph

The Challenge

Labor costs are one of the largest expenses for businesses

Labor costs are one of the largest expenses for businesses. In the hospitality industry, for example, labor costs can average up to 50% of total operating expenses. In the face of rising costs and increased competition, companies are looking to reduce their labor spending. They are trying to strike the balance of making sure they aren’t caught short-staffed causing disgruntled overtime expenses, potential burnout and poor customer service, but at the same time making sure they aren’t over scheduled with underutilized staff.

Our Solution

Optimize staffing levels with intelligent event data

Leading businesses leverage predictive demand intelligence to enhance demand prediction around events and optimize labor. Event data can help companies predict workload enabling them to ensure they have the correct amount of staff at the necessary times to handle the amount of expected demand. During peak demand periods, businesses can increase staffing to ensure efficient operations, while during slower periods, they can reduce labor costs by adjusting schedules or reallocating resources to other tasks.



Gain context around what external factors are causing demand volatility.



Predict demand by incorporating event data into your strategy.



Create employee schedules based on predicted peaks and dips in demand to create efficiencies.

What is demand intelligence?


Identify what impacts your demand

PredictHQ tracks 19+ different event categories, all of which impact different businesses and locations in different ways. Easily identify what events have impacted your demand in the past to help you make better decisions in the future and understand what types of events to focus on to better prepare your workforce.  


Predict upcoming demand

Once you’ve gained visibility into which event categories – such as conferences or concerts – impact your business the most you can incorporate events into your labor planning. Depending on your business, you can leverage our web application to easily search for or export upcoming events or you can integrate our APIs to train your forecasting models to predict future demand based on the events most relevant to your business.


Optimize staffing to save costs

Create staffing schedules directly aligned with predicted demand and deliver great customer experiences without overspending on labor. Workforce optimization is key to driving down overhead costs and creating efficiencies in your day-to-day operations.

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Customer Stories

Integrate PredictHQ and improve labor costs

Learn how customers are integrating demand intelligence into their forecasting models and seeing value.

Labor forecasts are 98% accurate, and thanks to machine learning, the forecasts continually get up to date, enabling organizations to make the best staffing and revenue decisions.
Read Legion’s Story

How else can I use PredictHQ?

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