Tap into event tourism to drive economic growth

Predicting and understanding travel demand around events is crucial for hospitality businesses, including online travel agencies and visitor bureaus. Accurate forecasting enables better planning and optimized resource allocation, maximizing revenue opportunities.

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Calculate the Impact of Events on Leisure, Travel & Tourism Demand

Select any global leisure, travel & tourism location to instantly estimate spend from nearby events

The Suggested Radius automatically returns the optimal radius based on your business type and the location that gives you just enough relevancy for your location, while excluding irrelevant events that likely wont have an impact.

Event Impact over next 90 days

  • Predicted Attendance

    The predicted number of people attending events within a location


  • Attended Events

    The sum total of Attended Events (e.g., sports, festivals, concerts, conferences, expos, and community)


  • Suggested Radius

    Suggested Radius is the optimal radius based on your business type and the location that gives you just enough relevancy for your location, while excluding irrelevant events that likely wont have an impact.


  • Predicted Event Spend (USD) - All Industries

    This figure is calculated from our core PredictHQ data, enriched by local economic indicators and partner data


  • Accommodation


  • Restaurants


  • Transportation


Event Trends Graph

The Challenge

Events drive tourism demand, but they’re notoriously hard to track

Events are powerful drivers of visitor numbers, but tracking and forecasting their impact can be complex and time-consuming. This lack of foresight presents a significant business challenge as underestimating event-driven surges leaves businesses unprepared to capitalize on visitor influx, leading to missed opportunities and an underwhelming visitor experience.

Our Solution

Make your destination data-driven with predictive demand intelligence

Better understand exactly how many people are expected to attend events in your area and how much spend they’ll bring. With coverage of 19 different categories of events, you’ll get a comprehensive view of events like concerts and sports games, as well as non-ticketed events such as marathons, street festivals, and parades that drive tourism demand.


Boost your local economy

Identify high-impact events and clusters of events that drive significant tourism, supporting local businesses and economic growth.


Optimize targeted marketing campaigns

Align your marketing efforts with major events to attract more visitors and maximize your promotional impact.


Enhance resource allocation

Plan your destination’s public services, transportation, and staffing needs by anticipating peaks in visitor numbers.


Use events to boost local demand and optimize operations

Increase your event visibility to foster collaboration and encourage community spending. Granular insights into your region's event economy enable you to strategically promote targeted events to visitors and schedule new events during optimal times, avoiding conflicts with other local activities.

Identify events that resonate with visitors so you can create tailored promotions. including services from local businesses, to encourage visitor participation and local spending.


Enhance event-based targeted marketing

Market your destination or hotels smarter with event-driven insights. Activate campaigns around key events to capitalize on heightened visitor interest and encourage visitors to explore everything your region has to offer.

PredictHQ equips you with the insights needed to optimize your marketing around events, maximize promotional impact, and foster a thriving local tourism ecosystem.


Predict event-driven demand for public services

Event tourism can bring a significant influx of people to your region, necessitating robust safety and preparedness measures. PredictHQ’s data helps you anticipate high-traffic periods and plan accordingly:

  • Optimize public transportation schedules and routes to accommodate increased demand during events
  • Ensure adequate staffing of police, fire, and medical services during major events to maintain public safety
  • Plan for the availability and maintenance of public facilities such as parks, restrooms, and community centers.

Use event data to inform residents and visitors about high-traffic periods and safety measures, ensuring everyone has a safe and enjoyable experience.

Customer Stories

Uncover the events driving travel demand

As AI becomes more widespread, contextual awareness is key. PredictHQ equips regions with the real-world intelligence needed to thrive in a dynamic world. Destinations and businesses across the globe use PredictHQ’s contextual, real-world data to predict and prepare for demand-driving events at scale.

Without PredictHQ, we'd be spending a lot more time trying to figure out what events are worth promoting to our end users. And it was nearly impossible to curate better experiences for end users without knowing whether or not an event is popular or not, which is the question that PredictHQ really answers for us, through their predicted attendances, local impact rank and the overall PHQ rank.
Read Launchtrip’s Story

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