Born at the Coalface
Emerging out of Online Republic, a New Zealand company specializing in global cruise, car rental and motorhome travel bookings, PredictHQ, the brainchild of Campbell Brown, was initially created to enable global visibility of digital campaign management across performance advertising, email, social media and search engine optimization (SEO).
Or, put simply, we wanted to know how particular events all over the world impacted our business performance - and figure out how to make those events work for us.
But that got us thinking. If we were making a product that could create business success for Online Republic, could the same thing help others? So we undertook some serious testing at scale and proved that, yes, our new software delivered results. It's this type of intense testing at the coalface of e-commerce that has lead to the birth of something very special - PredictHQ.