Demand Surge Alert: Boston, USA - October 9 - 11, 2021

Published on September 23, 2021
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Boston businesses need to prepare for a cluster of events that will bring thousands of people into the city as well as out and about over the weekend of October 9 to 11, 2021.

Boston is leaning into the Halloween spirit with multiple haunted-themed festivals plus the Boston Marathon and accompanying expo. The upcoming cluster of major events is great news for local businesses such as:

PredictHQ’s systems track and verify events across 19 categories. Below is the combined attendance at events in Boston in October, 2021. The demand surge we are exploring today will take place from October 9 to 11.

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Some of the more notable events that make up this surge over three days include:

  • Topsfield Fair with 360,000 people expected to attend.

  • Salem Haunted Happenings with 400,000 people expected to attend.

  • Haunted Biz Baz festival with 16,000 people expected to attend.

  • Boston Marathon with 400,000 people expected to attend.

  • Harvard Square Oktoberfest with 80,000 people expected to attend.

  • Boston Marathon Expo with 80,000 people expected to attend.

  • NEEDTOBREATHE with Switchfoot concert with 4,000 people expected to attend.

  • Toronto Raptors vs Boston Celtics with 13,000 people expected to attend.

Find out more about pinpointing which events are most impactful for your business here, and how leading companies such as Domino’s Pizza, Uber and Accor Hotels use our data here.