PredictHQ covers 18 major event categories worldwide

Accurate demand insights require deep and diverse coverage of event categories. PredictHQ has built ranking models for each category to pinpoint their impact.
  • Attendance-Based


    Scheduled Events

    Events with a start and end date and time. PredictHQ models predict attendances for each of these events.

  • Non-Attendance-Based


    Scheduled Events

    These are events with a start and end date, but are more fluid in impact, such as observances or school holidays.

  • Unscheduled Events

    Unscheduled Events

    Live events updated every minute

    Live coverage of breaking events such as severe weather and terrorism. The API updates minute to minute to ensure accuracy.

Incremental Demand

A positive demand impact, such as a surge in sales.

Decremental Demand

A negative demand impact, such as a slow or sharp drop.

Scheduled Events

Attendence-Based Events

  • Sports

    Games, tournaments and more — sports are big demand drivers. We have tailored models for each sport.

  • Conferences

    Large conferences need to be in your forecasts and are especially dynamic: many change locations each time.

  • Expos

    Major events for educating the public or an industry. We cover international, national and state trade shows.

  • Concerts

    From massive tours down to gigs with only a handful of people, know which shows drive your demand.

  • Festivals

    Multi-day, multi-performer events. From small local shows to major international festivals with millions of attendees.

  • Performing Arts

    Plays, exhibitions and creative events. Often smaller, these are part of perfect storms of demand.

  • Community

    Fetes, fun runs, farmers markets and much more. These are often part of high-impact event clusters.

Non-Attendence-Based Events

  • Public Holidays

    Public holidays differ by country, state and even city. Staying on top of all of them is essential.

  • School Holidays

    Dates differ slightly per state and city, as well as globally. All are ranked as major impact.

  • Observances

    We cover religious, national and regional observances, and there are thousands every month worldwide.

  • Politics

    Elections, rallies and key events such as inaugurations, need to be factored into plans.

  • Daylight Savings

    Simple but important as it varies by country and even state by state. We track daylight savings globally.

  • Academic

    Key dates in tertiary education calendars such as graduation, homecoming and exams. (US only)

  • Live TV Events
    Coming soon

    Live sports broadcasts generate huge demand surges for food, retail and delivery services.

    Learn more

Unscheduled Events

  • Airport Delays

    Minor and major, these impact demand in a range of ways.

  • Severe Weather

    Heavy rain, strong winds, tornado season — know and respond to severe weather.

  • Disasters

    Floods, droughts, tsunamis and more. We update these regularly as they evolve.

  • Terror Attacks

    We cover breaking terror attacks in 30,000 cities.

  • Health Warnings

    Warnings and restrictions such as lockdown orders both starting and finishing.

Event labels

200+ labels built & tagged

Once our machine learning models sort events into categories, highly specialized NLP models for each category kick in to add labels to every event so you can build hyper-targeted models.
Learn about labels