Demand Surge Alert: San Diego - October 1 - 3, 2021

Published on September 16, 2021

San Diego businesses need to prepare for a cluster of events that will bring thousands of people into the city as well as out and about over the weekend of October 1 to 3, 2021.

As one of the slower cities to ease restrictions, San Diego’s event ecosystem has been playing catch up for much of this year. The upcoming cluster of major events is great news for local businesses such as:

PredictHQ’s systems track and verify events across 19 categories. Below is the combined attendance at events in San Diego in October, 2021. The demand surge we are exploring today will take place from October 1 to 3.


Some of the more notable events that make up this surge over three days include:

  • Mission Federal Art Walk with 100,000 people expected to attend.

  • Goodguys Meguiar’s Del Mar Nationals with 100,000 people expected to attend.

  • Untappd Festival with 32,000 people expected to attend.

  • Encinitas Oktoberfest Festival with 16,000 people expected to attend.

  • Brad Paisley concert with 16,000 people expected to attend.

  • Alanis Morisette with Garbage and Cat Power with 16,000 people expected to attend.

  • Pacific Beachfest Festival with 12,000 people expected to attend.

  • St Thomas Tommies vs San Diego Toreros with 4,5000 people expected to attend.

  • Zoe with Dorian concert with 2,400 people expected to attend.

Find out more about pinpointing which events are most impactful for your business here, and how leading companies such as Domino’s Pizza, Uber and Accor Hotels use our data here.