Fast food frenzy: 5 ways QSRs are winning with March Madness fans
Are you prepared for the spending driven by March Madness? Explore 5 ways for QSRs to take advantage of the millions in consumer spending…
How to maximize event-based OOH advertising at scale
Explore how to use intelligent event data in ad tech to reach your target audience in the wake of rising digital privacy laws.
Bullseye: How event data powers better targeting for OOH advertising
Event data is crucial for creating effective OOH advertising campaigns that reach the right audience, in the right place, and at the…
Unlock dynamic ad tech with privacy-safe data
Integrate privacy-safe data sets into your campaign planning to power better targeted, data-driven, digital and dynamic OOH advertisements…
5 times drink industry leaders crushed it with sports-event marketing
When it comes to fast-moving consumer goods (FMCG) like beverages, one of the most effective ways to market your products is through…
Leverage joint demand and location intelligence for stronger occasion-based marketing
This is a comprehensive guide for Demand Forecasting. It discusses importance of demand forecasting, different types of forecast and…
How to create an event-aware marketing calendar
Find out how to create a marketing calendar that uses event based insights to increase conversion & deliver results.