Festivals can bring demand across multiple days

Festivals vary in size and location and can be hard to track. Larger festivals have greater potential economic impact because of attendance and media coverage. The good news is we can help you predict the impact of festivals to your business.

Festivals Impact Business

You could be missing out on major revenue by not having insight into demand shifts from festivals.

We aggregate, clean, and enrich festival data from many sources to ensure your business has visibility into festivals all over the world, whether it's a massive festival like the Macy’s Thanksgiving Day Parade or a smaller festival like the Toronto International Film Festival.

Pre-pandemic, there were more than
0
festivals in the USA on average per month.
On average there are
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festivals with over 5,000 attendees in the US each month.
On average there are
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festivals occuring around the world each month.
Event labels

Increase accuracy through greater segmentation

Festivals include everything from local community-based festivals such as the BPM Festival in Costa Rica that draws only 5k attendees to major festivals like the Madrid Pride Parade that attracts more than one million. Once our machine learning models sort events into categories, highly specialized NLP models kick in to add labels to every event so you can build hyper-targeted models. For example, your business may be heavily affected by music festivals so being able to filter down to specific labels ensures you're focused on the most relevant your business.

Predicted Attendance

Predicted Attendance

Understand festival impact through reliable attendee count

PredictHQ models identify a specific predicted attendance for each festival, which is particularly important as many festivals span multiple days. Festivals includes anything from events that are 100 people festivals within a small town in the US all the way through to multi-day festivals that draw 2,000,000+ people such as the Yosakoi Soran Festival in Japan. Plan more accurately with PHQ Predicted Attendance.

Distance to venue

Distance to venue

Venue location and capacity is key to track

Festivals impact businesses differently and range in the size, scale and location. Venue location in particular is important to include in your models as often, the closer you are to a venue location for a festival, the higher potential impact to your business.

Aggregate event impact

Aggregate event impact

Identify trends through aggregated peak days

Track peak days that include festivals to better predict demand. Ticketed attended events such as festivals are often happening at the same time as other events, and compound each event's impact. Understand the full picture of how many people are expected to be in a given area on a given day with our Aggregate Event Impact tool.

You can’t prepare for what you don’t see coming

Harness the power of demand intelligence

Knowing the impact of demand causal factors like events will transform your business. The American Society of Hematology has a $45M estimated economic impact — and that's only one event in one city.

  • 0
    data points enriching
  • 0
    events across
  • 0
    cities, accessed via
    1 API