Festivals vary in size and location and can be hard to track. Larger festivals have greater potential economic impact because of attendance and media coverage. The good news is we can help you predict the impact of festivals to your business.
We aggregate, clean, and enrich festival data from many sources to ensure your business has visibility into festivals all over the world, whether it's a massive festival like the Macy’s Thanksgiving Day Parade or a smaller festival like the Toronto International Film Festival.
There are often hundreds of festivals that happen every month. In order to best prepare, you need to have insight into the impactful ones coming up. These are a sample of the top festivals coming up in the next three months that may have an impact on your business.
Festivals include everything from local community-based festivals such as the BPM Festival in Costa Rica that draws only 5k attendees to major festivals like the Madrid Pride Parade that attracts more than one million. Once our machine learning models sort events into categories, highly specialized NLP models kick in to add labels to every event so you can build hyper-targeted models. For example, your business may be heavily affected by music festivals so being able to filter down to specific labels ensures you're focused on the most relevant your business.
PredictHQ models identify a specific predicted attendance for each festival, which is particularly important as many festivals span multiple days. Festivals includes anything from events that are 100 people festivals within a small town in the US all the way through to multi-day festivals that draw 2,000,000+ people such as the Yosakoi Soran Festival in Japan. Plan more accurately with PHQ Predicted Attendance.
Festivals impact businesses differently and range in the size, scale and location. Venue location in particular is important to include in your models as often, the closer you are to a venue location for a festival, the higher potential impact to your business.
Track peak days that include festivals to better predict demand. Ticketed attended events such as festivals are often happening at the same time as other events, and compound each event's impact. Understand the full picture of how many people are expected to be in a given area on a given day with our Aggregate Event Impact tool.
Data teams rely on high quality data to understand market conditions across all industries. Festivals are a highly impactful demand driver that you should take into account.
Festivals can increase foot traffic significantly, requiring more staff and stock.
Often people from different cities or regions fly to attend festivals.
Festivals can attract a lot of people from out of town that require a place to stay.
Transportation companies who set pickup and drop off locations around festival venues often see lower cancellation rates.
Festivals are included in our attendance-based, scheduled events. We have 18 other categories events so you can discover what else is impacting your demand.
Large conferences need to be in your forecasts and are especially dynamic: many change locations each time.
Public holidays differ by country, state and even city. Staying on top of all of them is essential.
Key dates in tertiary education calendars such as graduation, homecoming and exams. (US only)
Games, tournaments and more — sports are big demand drivers. We have tailored models for each sport.
Warnings and restrictions such as lockdown orders during pandemics both starting and finishing.
Knowing the impact of demand causal factors like events will transform your business. The American Society of Hematology has a $45M estimated economic impact — and that's only one event in one city.