Demand Surge Alert: Amsterdam, Netherlands - October 13 - 17, 2021

Published on September 23, 2021

Amsterdam businesses need to prepare for a cluster of events that will bring hundreds of thousands of people into the city as well as out and about over the weekend of October 13 to 17, 2021. The total predicted attendance for these events combined is more than 470,000 attendees.

Amsterdam will host a number of large festivals as well as the TCS Marathon over these four days, compounded by the North Holland school holidays, which are periods of significant people movement and purchasing for families. The upcoming cluster of major events is great news for local businesses such as:

PredictHQ’s systems track and verify events across 19 categories. Below is the combined attendance at events in Amsterdam in October, 2021. The demand surge we are exploring today will take place from October 13 to 17.


Some of the more notable events that make up this surge over four days include:

  • Amsterdam Dance Event with 320,000 people expected to attend.

  • TCS Amsterdam Marathon with 36,000 people expected to attend.

  • DockYard Festival - ADE with 8,000 people expected to attend.

  • European Sign Expo with 8,000 people expected to attend.

  • Mystic Garden ADE Festival with 8,000 people expected to attend.

  • Afterlife x Awakenings 2021 festival with 2,800 people expected to attend.

  • The North Holland School Holidays.

Find out more about pinpointing which events are most impactful for your business here, and how leading companies such as Domino’s Pizza, Uber and Accor Hotels use our data here.