Predicted TV viewership
PredictHQ’s Live TV Events accurately predicts the viewership for major televised sports games across seven leagues so companies can forecast how these games will drive purchases such as food, beverage, delivered food, and retail decisions. Our model uses more than 20 distinct features to pinpoint the expected viewership of a game. Previously, knowing the impact of a particular game or even a cluster of games on your demand was challenging. The existing options for TV viewership are only available after the game and organized in designated marketing areas, making them not usable in demand forecasting models. Our data science team architected this from scratch, to provide accurately predicted viewership with county-by-county granularity to be used in demand forecasting, inventory management, and staffing decisions.