Demand Surge Alert: Los Angeles, USA - January 1 - 2, 2022
Anyone expecting a sleepy start to the year in Los Angeles needs to get ready - as businesses should prepare for surge in demand on the first few days of 2022 as the Rose Parade's impact is compounded by several major sports games and large concerts.
This cluster of events will bring hundreds of thousands of people into the city, and its impact will be compounded by a series of major sports games and larger concerts. The upcoming cluster of major events is great news for local businesses such as:
Transport and parking companies
Accommodation companies, as several of the events will attract thousands of people into the city.
PredictHQ’s systems track and verify events across 19 categories. Below is the combined attendance at events in Los Angeles. The demand surge we are exploring today will take place from January 1 and 2.
Some of the more notable events that make up this surge over two days include:
Rose Parade with 700,000 people expected to attend
Denver Broncos vs Los Angeles Chargers with 70,200 people expected to attend
Portland Trail Blazers vs Los Angeles Lakers with 19,000 people expected to attend
Philadelphia Flyers vs Los Angeles Kings with 18,500 people expected to attend
Minnesota Timberwolves vs Los Angeles Lakers with 18,000people expected to attend
NCAA Division I: UCLA vs Arizona State with 8,400 people expected to attend
NCAA Division I: USC vs Arizona with 5,000 people expected to attend
St Mary's Gaels vs Pepperdine Waves Women Basketball with 5,000 people expected to attend
John Summit concert with 4,000 people expected to attend
Raul Acosta Y Oro Solido and Vilma Diaz concert with 3,000 people expected to attend
Pink Martini with San Francisco Symphony with 2,200 people expected to attend
Find out more about pinpointing which events are most impactful for your business here, and how leading companies such as Domino’s Pizza, Uber and Accor Hotels use our data here.