Demand Surge Alert: Los Angeles, USA - January 1 - 2, 2022

Published on September 23, 2021

Anyone expecting a sleepy start to the year in Los Angeles needs to get ready - as businesses should prepare for surge in demand on the first few days of 2022 as the Rose Parade's impact is compounded by several major sports games and large concerts.

This cluster of events will bring hundreds of thousands of people into the city, and its impact will be compounded by a series of major sports games and larger concerts. The upcoming cluster of major events is great news for local businesses such as:

PredictHQ’s systems track and verify events across 19 categories. Below is the combined attendance at events in Los Angeles. The demand surge we are exploring today will take place from January 1 and 2.


Some of the more notable events that make up this surge over two days include:

  • Rose Parade with 700,000 people expected to attend

  • Denver Broncos vs Los Angeles Chargers with 70,200 people expected to attend

  • Portland Trail Blazers vs Los Angeles Lakers with 19,000 people expected to attend

  • Philadelphia Flyers vs Los Angeles Kings with 18,500 people expected to attend

  • Minnesota Timberwolves vs Los Angeles Lakers with 18,000people expected to attend

  • NCAA Division I: UCLA vs Arizona State with 8,400 people expected to attend

  • NCAA Division I: USC vs Arizona with 5,000 people expected to attend

  • St Mary's Gaels vs Pepperdine Waves Women Basketball with 5,000 people expected to attend

  • John Summit concert with 4,000 people expected to attend

  • Raul Acosta Y Oro Solido and Vilma Diaz concert with 3,000 people expected to attend

  • Pink Martini with San Francisco Symphony with 2,200 people expected to attend

Find out more about pinpointing which events are most impactful for your business here, and how leading companies such as Domino’s Pizza, Uber and Accor Hotels use our data here.