Demand Surge Alert: Munich, Germany - December 1 - 5, 2021

Published on September 23, 2021

Munich businesses need to prepare for a surge in demand as a major expo, several festivals and ongoing sports games compound in early December.

As Germany slowly welcomes back large events, sports are leading the way and expos are also among the fastest large events to return. These events will bring thousands of people into the city, so companies need to get ready to make the most of the surge in footfall. The upcoming cluster of major events is great news for local businesses such as:

PredictHQ’s systems track and verify events across 19 categories. Below is the combined attendance at events in Munich in late 2021. The demand surge we are exploring today will take place from December 1 to 5.


Some of the more notable events that make up this surge over five days include:

  • Food & Life expo + Heim & Handwerk with 125,000 attendees

  • ASVEL Lyon Villeurbanne vs Bayern Munich with more than 5,000 attendees

  • Contact Festival with more than 5,000 attendees

  • Dresdner Eislowen vs EC Bad Tolz with 2,600 attendees

  • Wild Wings vs Red Bull Munich with 3,600 attendees

  • Hardshift festival with 3,000 attendees

Find out more about pinpointing which events are most impactful for your business here, and how leading companies such as Domino’s Pizza, Uber and Accor Hotels use our data here.