How event data powers faster ridesharing

Published on May 02, 2023
Valerie Williams
Senior Content Marketing Manager

In the fast-paced world of event transportation, time is of the essence. If you’re attending a sports game, not knowing an exact end time isn’t the end of the world – but if you operate a ridesharing business, it’s crucial to know when fans will be clearing out of the nearest sports stadium, as it informs:

  • When to anticipate ride requests from event attendees

  • Where and when to position drivers so they're ready to accept rides

  • Which areas to have drivers avoid due to road traffic

Knowing the exact time when a baseball game, football game, or other attended event will end helps the top ride-sharing companies in the US ensure there are enough drivers in that location to handle the influx of incoming ride requests. 

Let’s take a look at how a new rule for Major League Baseball has impacted average game length – and therefore, the optimal timing for ridesharing apps and other transportation companies.

Baseball pitching rules are changing the game

In 2022, the MLB implemented new rules to cut down on pitching times, resulting in the average game now being 25 minutes shorter this year. If you operate near an MLB stadium – are you taking these changes into consideration? Our models have already adapted to account for this update, predicting the average length of a baseball game with greater than 97% accuracy. 

Why predicted end times matter

85% of the events we source are missing an end time. This means if you’re getting your event data from ticketing platforms and other websites, you won’t have the details you need to get your drivers in the right place, at the right time – at scale. Our system predicts event end times based on historical data, weather patterns, and other factors to ensure the highest levels of accuracy. 

With reliable insight into when sports, concerts, and other attended events will end, ridesharing companies are able to:

  • Accurately predict where and when to send their driver network ahead of time

  • Ensure minimal wait times and a positive customer experience for riders 

  • Help drivers maximize their time by avoiding traffic congestion and road closures

Join the ranks of top ridesharing and mobility companies relying on intelligent event data with predicted event end times to better mobilize their driver partners. Sign up for your free PredictHQ account today to explore impactful events near you.