Increased event coverage in Latin America

Published on April 05, 2023
Matthew Hicks
Director of Data Assurance

Enjoy higher levels of data quality and coverage for attended events in Latin America

We are expanding our event coverage to bring you even more enriched, intelligent event data for more regions in Latin America, with an initial focus on Brazil – making it easier for you to unlock actionable business insights for your locations in this market. 

We’re expanding our sports league coverage across the whole of Latin America, and implementing multiple new data sources to increase our event coverage in Brazil. Get ready for more accurate and up-to-date event information for a wide range of countries, including Brazil, Mexico, Argentina, and many more. Let’s dive into the details of the new data sources and how many more events this adds to our platform.

Increased Latin American sports league coverage

We're adding 194 additional sports leagues in Latin America, which covers approximately 18,000 new sports events per year, such as:

Of these, 149 new sports leagues are in Brazil – which covers around 9,000 new events per year. That represents a 180% increase in our sports event volume, meaning you’ll have access to significantly more impactful sporting events for your business. 

The chart below breaks down the new sports coverage in Brazil, showing a majority of the new sports events are in soccer, which is the most popular sport in the region.


Increased coverage for other attended events in Brazil

Multiple new event data sources will be implemented in May to add coverage for attended events in Brazil. These providers improve coverage for events in the following categories: concerts, performing arts, conferences, musical festivals, and more. 


These new data sources result in:

  • 15,000 additional events per year added to our system

  • Increases our annual Brazilian attendance coverage by ~350%

If you’re a business operating in Brazil or if it's a key market your business is looking to grow into, you’ll soon have more insight into the festivals, conferences, concerts, and more driving demand for your business – allowing you to make more informed, data-driven decisions.

Increased sports event coverage in Mexico

While we currently have significant event coverage in Mexico, the new sports leagues added across Latin America includes a boost to Mexican sports events in our system:

  • 5,000 new sports events

  • An estimated 32 million in new annual predicted attendance covered


This unlocks detailed insights into more of the events you need to plan your business operations, or even for site selection and business expansion into Mexico.

Coverage is key for actionable business insights at scale – which is why we’re committed to bringing you even more enriched, intelligent event data for more regions in Latin America and globally. Keep an eye out for new events being added to our system throughout the coming months, so you can unlock more actionable business insights for your locations in this market.