Super Bowl LVIII: 127.5M tuning in to watch The Chiefs vs 49ers

Published on February 08, 2024

Super Bowl LVIII viewership and spending expected to reach record highs

Our models predict that Super Bowl LVIII is set to captivate 127.5 million viewers worldwide, up from last year which was the highest viewed US-based telecast of all time. With the power of AI and data analytics, our machine learning algorithms have accurately predicted the stats around the Super Bowl viewership for the past 3 years:

  • 2023: 112.9M predicted viewership, 113M actual (99.9% accuracy)

  • 2022: 117M predicted viewership, 112.3M actual (96% accuracy)

  • 2021: 96M predicted viewership, 96.4 actual (99.6% accuracy)

It's not just the viewership that's grabbing attention this year – the local economic impact of Super Bowl Sunday is predicted to reach $47.8 million in consumer spending around Allegiant Stadium in Las Vegas!

The Super Bowl's economic touchdown across the US

The Super Bowl captivates millions of viewers worldwide, yet beyond the game itself, this iconic event has a profound impact on consumer spending that impacts several industries every year. In this post, we will delve into the various facets that contribute to the influx of consumer expenditure locally. 

This year, our models have predicted $47,828,306 in local consumer spending. This is broken out by three sectors: 

  • Accommodation: $39,289,432

  • Restaurants: $7,392,528

  • Transportation: $1,146,345

Consumer spending related to the Super Bowl extends well past accommodation, restaurants, and transportation around Allegiant Stadium. The economic impact of the big game touches several other industries:

  • Retail spending: From chips and dips to wings and pizzas, food and beverages are a major part of the Super Bowl watching experience. According to the latest consumer spending data from the National Retail Federation (NRF), over 112 million people plan to throw or attend a party for the big game, and another +16 million plan to watch the game at a bar or restaurant. The NRF estimates that total retail spending on food, drinks, apparel, decorations and other purchases for Super Bowl Sunday 2024 is expected to reach a record +$17 billion, or $86.04 per person.

  • Sports betting: According to the American Gaming Association, roughly 20% of the US population – over 50 million people – bet a record-breaking $16 billion on last year’s Super Bowl LVII. People rush to casinos and online platforms to place their bets on everything from the outcome of the game, point spreads, details of the halftime show, and even the color of the gatorade dumped on the coach at the end of the game. 

  • Media spending: The opportunity to advertise your brand in front of the most-watched broadcast ever massively drives up advertising costs – in 2022, in-game ad revenue for Super Bowl LVI reached a whopping $578.4 million. This influx in spending benefits broadcasters, creative agencies, production houses, media outlets, and more. Media spending seems to reach new heights each year – with a 30-second slot during the big game starting around $7 million.

  • Ticket sales: Events around the Vegas Strip are notorious for their high price tags, and the Super Bowl is no exception! Tickets to this year’s game are going for around $10,000 a piece on average, which is the highest price for Super Bowl tickets ever seen on the secondary market. This represents a 70% jump from last year’s ticket price of around $6,000, and more than two times the price of tickets for the 2020 game which featured the same two teams.

Why so many are tuning in to Super Bowl Sunday this year

NFL viewership has been on the rise, with the league comprising 93 out of the top 100 broadcasts in 2023. Additionally, anything can happen on Super Bowl Sunday, and this year's showdown between the Kansas City Chiefs and the San Francisco 49ers could be the day for unforgettable plays, a predictable outcome, or an upset for the ages. Let’s take a look at a few factors that could be the driving forces behind the larger-than-life predicted viewership for Super Bowl LVIII.

1. Can the Chiefs turn the tables on the 49ers?

The Kansas City Chiefs and San Francisco 49ers are back for a rematch four years in the making, after the Chiefs took the championship in 2020. This time, the stakes are even higher as the Chiefs are fresh off their victory over the Philadelphia Eagles in last year's Super Bowl LVII. Will the heavily favored 49ers take the championship, or will it be the underdogs?

2. New location: Las Vegas Allegiant Stadium

Another key factor adding to the thrill of Super Bowl LVIII is the location. The game is being played at Allegiant Stadium in Las Vegas for the first time ever! Vegas is known for being extravagant, but it’s also quickly becoming a global destination for sports events after opening Allegiant Stadium in 2020, followed by the creation of several new sports teams in the state, and successfully hosting the international 2023 F1 Las Vegas Grand Prix event in 2023. 

3. Usher, Taylor Swift, and more

In addition to a variety of pre-game performances, the halftime performance for the game will be headlined by Usher, with a performance that he says has been 30 years in the making. Data shows that last year, viewership hit its peak during Rihanna’s half-time show, with 118.7 million tuning in. There’s also the fact that Taylor Swift’s boyfriend, tight end Travis Kelce, has been a star player for the Chiefs this year – and that Taylor Swift just might be at the big game cheering him on.

Use predicted viewership and event spend data to boost revenue

Super Bowl LVIII is about more than the fanfare, touchdowns, and halftime shows – it's about creating opportunities based on the economic impact the game has across the country. 

PredictHQ predictions for Super Bowl viewership and event-based spending for Super Bowl LVIII on February 11, 2024.

Hotel operators: Prepare for an influx in demand by curating exclusive Super Bowl-themed packages with perks such complimentary game-day transportation, access to pre-game events, discounts at local sports bars, and personalized Super Bowl merchandise. 

Restaurant owners: Ensure timely service and fast, hot deliveries even on game day by optimizing inventory and delivery driver availability based on viewership by county. Use PredictHQ to see how the big game has historically impacted your sales in the past, and combine that with predictions for this year’s game to accurately predict and align operations with demand at a hyperlocal level.

Parking and mobility: Watch parties, local bars, and other events taking place during the weekend of Super Bowl Sunday can heavily impact demand for parking in downtown areas. Prepare for the impact of compounding events and the demand they bring, so you can optimize dynamic pricing based on the types of events that have historically brought more people to your parking garages.

Track the economic impact of events relevant to your business

The Super Bowl is a great example of a major event that drives the economy, but there are smaller-scale events happening every day that explain why demand fluctuates for different businesses. And when these smaller events overlap, they present a massive opportunity for local accommodation providers, restaurants, and transportation/mobility companies.

Companies across industries use PredictHQ data to predict event-driven demand with accuracy, and align their operations to match at scale. Join the ranks of companies using intelligent event data to predict and capitalize on every opportunity.