How demand is shaped by events and how to take advantage

Shape demand to drive consistent business

Inconsistent demand causes business challenges including overstocked inventory, understaffed operations, and missed revenue opportunities. Excess products during low-demand periods increase holding costs and risk obsolescence, while unexpected demand surges can overwhelm your team, leading to poor customer service. One strategy to work around demand volatility is through demand shaping.

Demand shaping is a data-centric approach to predicting and actively shaping fluctuations in consumer demand. By leveraging targeted marketing campaigns, promotions, and other tactics, companies stimulate interest and generate sales even when market conditions are less favorable. This proactive approach supports more consistent business throughout the year, and empowers companies to better control revenue streams and profitability.

Use PredictHQ's AI-powered ecosystem to track which events are impacting your business, whether it’s an attendance-based event such as sports games, concerts, or expos; or a non-attendance-based event such as a severe weather event or a public holiday. When you can see into the future, you can get more detailed around your planning for both busy and slow periods.

How does PredictHQ predict the unpredictable? We help you to proactively:

• Shape demand with better targeting and timing for your ad campaigns

• Identify demand catalysts to improve supply chain efforts and inventory levels

• Be aware of impactful events in advance and adjust prices sooner

• Reduce labor costs and improve profitability by scheduling around events

• Use event data to enable your AI models with contextual real-world data

• And more

Unlock predictability across your business locations to use demand shaping at scale

Dead zones in your business calendar? What if those slow periods are actually brimming with hidden opportunities? By analyzing event data, you can discover hidden clusters of activity – conferences, festivals, local gatherings – that align with your target audience. Events can fuel demand even during traditionally "slow" periods.

PredictHQ's ecosystem not only provides your business with the ability to see into the future, but can rapidly analyze what events impact your specific locations the most with our Demand Analysis tool Beam. This will help your business understand:

• Smaller events, big impact: Large conferences might grab headlines, but smaller, niche events can be equally as powerful catalysts for specific customer segments. PredictHQ’s AI-powered Platform tracks millions of events globally, so you can ensure you have visibility into any events that may impact your business and you can shape demand around.

• Events cluster to drive demand: Discover clusters of events taking place around the same time and place that we call demand surges. By analyzing these surges and focusing on the ones that align with your target audience, you can plan around these moments and capitalize on the combined interest.

• Determine what events impact your business: By analyzing event data against your historical demand, you can determine the types of events that impact your business the most to be able to better focus planning efforts in future. Have access to a comprehensive view of the event landscape near your locations so you can pinpoint the perfect opportunities, right when your target audience is primed to engage.

Don't settle for a stagnant sales cycle. Uncover hidden demand patterns and strategically tap into the event economy, turning seemingly slow periods into growth. With these insights, you can:

• Anticipate demand surges: Prepare for increased traffic and sales during periods you previously considered slow.

• Optimize resources: Efficiently allocate staff and inventory to match the predicted demand from special events.

• Enhance customer engagement: Create timely, relevant promotions that resonate with your target audience.

Leading companies across industries leverage predictive demand intelligence to see into the future and adjust their planning and operations accordingly to maximize revenue year-round. With forward-looking data, you can plan months and even years in advance to ensure each of your business locations optimizes its hours, employee coverage, inventory, pricing, marketing and more to match incoming demand levels and actively shape demand in advance.

Join the ranks of leading companies using predictive demand intelligence

Our customers, from Uber to Domino’s Pizza to Accor Hotels, use our web application and APIs to identify which of the hundreds of thousands events each week will impact their demand — so they can create dynamic and accurate plans for staffing, inventory, pricing and other core functions across locations.