Rose Parade 2024

There will be a predicted attendance of 700,000 people and a predicted event spend (USD) of $56,809,256 at the event in 2024. Discover what top events like this could be impacting demand for your business so your forecast models and operation teams can make faster and more accurate decisions, at scale. Try PredictHQ to track important events.

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Event Insights

  • Predicted Attendance

  • Predicted Event Spend (USD)


Event Details


The Rose Parade is a large annual parade that has taken place in Pasadena since 1890. The event is hosted by the Pasadena Tournament of Roses and is held on either the 1st or 2nd of January each year, making the parade 'America's New Year Celebration' which attracts around 700,000 visitors. The 130th Rose Parade features the country's best mar...

Date & Time

Mon, 01 Jan 2024

8:00 AM


-0800 (America/Los_Angeles)

Event Category



1 day



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