Dynamic Pricing with Events

Know your upcoming demand fluctuations so your models or team can adjust prices earlier to maximize revenue. Improve your dynamic pricing models with PredictHQ's API.

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Event Impact Calculator

Choose any location globally to quickly calculate the spend generated by nearby events.

The Suggested Radius automatically returns the optimal radius based on your business type and the location that gives you just enough relevancy for your location, while excluding irrelevant events that likely wont have an impact.

Event Impact over next 90 days

  • Predicted Attendance

    The predicted number of people attending events within a location


  • Attended Events

    The sum total of Attended Events (e.g., sports, festivals, concerts, conferences, expos, and community)


  • Suggested Radius

    Suggested Radius is the optimal radius based on your business type and the location that gives you just enough relevancy for your location, while excluding irrelevant events that likely wont have an impact.


  • Predicted Event Spend (USD) - All Industries

    This figure is calculated from our core PredictHQ data, enriched by local economic indicators and partner data


  • Accommodation


  • Restaurants


  • Transportation


Event Trends Graph

The Challenge

Dynamic pricing strategies tend to be reactive

Most companies won’t realize a demand surge is taking place until more than 30% of availability has been snapped up. Teams that are caught unaware by these fluctuations are always playing catchup, rather than being able to update their pricing before demand began skyrocketing, ensuring they are ready to meet the influx of demand and yield more.

Our Solution

Use demand intelligence to improve pricing strategies

Discover which events drive your demand to create better dynamic pricing strategies. Identifying impactful events that send your demand up or down in advance enables your model or team to make proactive and more profitable decisions. Discover which events impact your business with PredictHQ's seven years of historical verified event data, and then use our API and real-time alerts product to prepare for similar, future events. 



Establish correlation between demand and real world events



Predict future demand by incorporating intelligent event data into your models



Adjust prices sooner to maxmize revenue opportunities

What is demand intelligence?


Determine pricing factors with intelligent event data

Uncover the catalysts driving pricing fluctuations

The signal to discover event impact is in your historical data. Our historical data is the key to identify how events from sports games to expos to severe weather impact your demand, so you know how upcoming events will shape your demand. PredictHQ covers 19 event categories.


Predict future demand

Identify which upcoming events will impact your business. Our API provides a single source of high quality and intelligent data to easily integrate events as features into your pricing models. You can also use Notifications to get real-time event alerts that are relevant to your business.


Dynamically adjust prices

Events are a dynamic data set. If you don’t track and frequently re-verify events, then your pricing prediction models will not be accurate. Using PredictHQ's enriched and frequently verified data, you’re able to adjust pricing in a more dynamic way. Improve your pricing efforts across a variety of strategies such as:

    curl -X GET "https://api.predicthq.com/v1/events/?q=Taylor+Swift&category=concerts&end_around.origin=2020-12-31&phq_attendance.gte=50000"
  -H "Accept: application/json"
  -H "Authorization: Bearer $ACCESS_TOKEN"

Customer Stories

Integrate PredictHQ into your pricing models and get results

Learn how customers are integrating demand intelligence into their forecasting models and seeing value.

Adding PredictHQ into data sources has improved speed of global expansion and helped achieve an average increase of 10% revenue per available room (RevPAr) for customers.
Read HQ revenue’s Story

How else can I use PredictHQ?

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