Volleyball Day in Nebraska generates $6.7 million in economic impact

Published on September 07, 2023
Campbell Brown
CEO & Co-Founder

Nebraska Volleyball broke the world attendance record and sparked an economic boom

Last Wednesday, Nebraska volleyball broke the world record for attendance at a women's sporting event. A total of 92,003 fans showed up for the Volleyball Day in Nebraska event to watch two highly-contested games. The economic impact of the event was also massive with a total of $6,757,252 being spent on local hotels, restaurants, and ground-based transportation:

  • Accommodation: $1,728,552

  • Transportation: $1,164,574

  • Restaurants: $3,864,126

The event took place at the University of Nebraska’s Memorial Stadium, where the “sea of red” made waves when the Nebraska Huskers defeated Omaha in the second match. But the excitement doesn’t end there – there are two more major events predicted to be taking place at Memorial Stadium later this month, this time in the men’s football category:

  1. Nebraska Cornhuskers vs Louisiana Tech Bulldogs on Saturday, September 23 with 85,000 predicted attendees

  2. Nebraska Cornhuskers vs Michigan Wolverines on Saturday, September 30 with 85,000 predicted attendees

As predicted events, both of these football games are currently pending confirmation. Be sure to bookmark the links to check back later as once they’re confirmed, these events become active – meaning details like predicted event spend, start time, and predicted end times will be verified and the event pages will be automatically updated.

Women’s sports viewership is on the rise

With a record 518,000 fans watching on their TV screens, Big Ten Network's broadcast of Volleyball Day in Nebraska was the highest viewed non-conference volleyball event in the network's history. The broadcast was also ranked number two of all-time regular season NCAA Volleyball audiences across all networks.

Also setting a new record for college volleyball attendance, the success of Volleyball Day is an immense boost for women's sports which could lead to more schools across the country hosting similar events.

In fact, it was last year after Wisconsin set a regular-season attendance record for a volleyball game, when the Nebraska coach and athletic director came up with the idea to host their volleyball games at Memorial Stadium, University of Nebraska's football stadium.

The growing excitement from the players, coaches, and the fans around not only volleyball, but women’s sports across the board can be seen globally:

Advertisers are taking notice, with women’s professional sports sponsorships growing 20% year over year in 2022. Last fall was also a major turning point with the launch of the Women’s Sports Network, the first network ever to focus on female athletes.

Track how women’s sports games are impacting your business

Sports events are major catalysts of demand and people movement, driving millions in spending for local businesses. With access to intelligent event data, you can instantly view impactful events relevant to your business – then adjust operations to match incoming levels of demand.


Sign up for your PredictHQ account today to track the predicted event spend, predicted attendance, and much more for sports and 18 other categories of events that may be driving demand up or down for your business.