Creating an analysis in Beam

Use Beam to find correlation between your demand and events data

Note: Beam is currently in beta. Please reach out to switch this on in your account if you want to try it!

Creating an analysis in Beam

When you log in to Control Center as a user, you will see the Beam tab on the lefthand side menu bar:


Clicking on the Beam icon will direct you to an empty screen with no analyses found. However, if previous analyses were carried out and not deleted, these will be displayed on this page.

An analysis using Beam means that you have uploaded demand data for a specific location, within the time period defined by the uploaded data. Beam takes the demand data together with PredictHQ Aggregate Event Impact(AEI) data to look for the effect on demand caused by events and finds a correlation. The results are shown in different formats:

  • Interactive plot

  • Table

  • PDF report

  • Export spreadsheet.

Each visualization contains information on the correlation analysis determined by Beam.

To initiate the analysis in Beam, click on New Analysis in the top right-hand corner, and you should see the screen below, prompting you to input details about your business.



Input the desired name of your analysis. This is free form, but suggest inputting a name that you can recall and differentiate if subsequent similar analyses are made.

For example: nameofuser_daterange_analysisdate_analysiscount.

  • nameofuser: Record multiple users or departments testing out Beam for different purposes.

  • daterange: Represents the range of dates within the data set that should be able to distinguish between two analysis across different periods.

  • analysisdate and analysiscount: The date of analysis and the number of the analysis to keep track of multiple analyses.

For example: JSmith_Boston_2018_20200403_1

Choose a location

A key part of creating an analysis in Beam is to specify the location of interest and the radius around that location. The location could be dependent on a specific point such as a stadium or store (which we suggest you include in the name of analysis) or a general point of interest.

Once the location is set, you can define the radius coverage to collect what Aggregate Event Impact data and Events data is returned.

Note: The maximum radius you can select in Beam is 60 miles.

If changing to a different radius, a new analysis would need to be prompted for each new radius.

To find a location enter the name of an address. E.g. “Madison Square Garden, NY”. Choose the result that best matches the location that you are looking for. Validate that the point on the map is correct and update your search if needed. By default, the radius gives 10 miles. This can be adjusted accordingly by either typing it in or using the - and +:


Choose the rank type

Selecting the Rank type determines whether the AEI should be calculated on PHQ Rank or Aviation Rank. The former ranks events based on their size and venue capacity amongst other features and would be the suggested rank unless working in an aviation-specific industry. For the Aviation industry or business whose demand aligns with the aviation industry, we suggest Aviation Rank since this rank is based on flight impact.

Once the analysis starts, the Rank type cannot be changed. To use Beam with a different Rank type, a new analysis would need to be started.

Check the parameters and then click Continue.