Workforce Optimization with Events

Having the right amount of staff on hand drives profits, but no company can afford regular overstaffing. Calibrate your strategies to event-driven demand to reduce labor costs and drive up profitability.

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Event Impact Calculator

Choose any location globally to quickly calculate the spend generated by nearby events.

The Suggested Radius automatically returns the optimal radius based on your business type and the location that gives you just enough relevancy for your location, while excluding irrelevant events that likely wont have an impact.

Event Impact over next 90 days

  • Predicted Attendance

    The predicted number of people attending events within a location


  • Attended Events

    The sum total of Attended Events (e.g., sports, festivals, concerts, conferences, expos, and community)


  • Suggested Radius

    Suggested Radius is the optimal radius based on your business type and the location that gives you just enough relevancy for your location, while excluding irrelevant events that likely wont have an impact.


  • Predicted Event Spend (USD) - All Industries

    This figure is calculated from our core PredictHQ data, enriched by local economic indicators and partner data


  • Accommodation


  • Restaurants


  • Transportation


Event Trends Graph

The Challenge

Labor costs are one of the largest expenses for businesses

Events impact business demand and demand predictions guide staffing levels. But understanding this concept is just the start. Real-world event data is always changing, difficult to standardize, and often messy with duplicate events and spam. This makes it challenging to factor into workforce optimization efforts.

Our Solution

Optimize staffing levels with intelligent event data

Discover which events drive your demand so you can align staffing strategies at each location to incoming demand. PredictHQ tracks 19 event categories and you can identify the impact of events on your transactional data with our seven years of verified historical event data. Then use our intelligent event data API, which can be plugged directly into forecasting platforms and models, to identify upcoming impactful events.



Aggregate intelligent event data and establish correlation with historical demand.



Predict future demand based by incorporating relevant events into forecasting models.



Create employee schedules based on predicted peaks and dips in demand to create efficiencies.

What is demand intelligence?


Quickly identify and plan for demand surges near you

A demand surge is a significantly higher-than-usual spike in the amount of people attending events within a given location and date range. Easily identify these peaks in demand with our Demand Surge feature, that can be used both in our web application or via Demand Surge API. Quickly scan a period of 90 days for abnormal increases in attendance for a given area so you can better prepare your workforce.  


Predict future demand

After correlation is defined, businesses gain visibility into which event categories – such as conferences or concerts – impact their business the most. Use the demand intelligence API to train your forecasting models to predict future demand based on the events most relevant to your business. Or set up event alerts with Notifications.


Optimize staffing to boost efficiency

Create more efficient staffing schedules directly aligned with predicted demand to deliver an ideal customer experience without overspending on labor. Workforce optimization is key to driving down overhead costs and creating efficiencies in your day-to-day operations.

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Customer Stories

Integrate PredictHQ and improve labor costs

Learn how customers are integrating demand intelligence into their forecasting models and seeing value.

Labor forecasts are 98% accurate, and thanks to machine learning, the forecasts continually get up to date, enabling organizations to make the best staffing and revenue decisions.
Read Legion’s Story

How else can I use PredictHQ?

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