Marketing Intelligence and Optimisation
Finding the best time to market your product or service to potential customers can be a bit hit and miss. PredictHQ wants to change this and make sure that your advertising spend and reach is being increased or decreased at the right time, relevant to events that impact your business. This section will help you to better understand how marketing channels like social media, email, SEO, performance advertising, promotions can go hand in hand with event visibility to deliver meaningful results. From allowing you to more effectively plan and create your marketing schedule through to using event data within your advertising creative or content strategies.
Unlock dynamic ad tech with privacy-safe data
Integrate privacy-safe data sets into your campaign planning to power better targeted, data-driven, digital and dynamic OOH advertisements…
Score a touchdown with event-based marketing around live TV events
Discover how to capitalize on increased demand for food delivery services during televised sports events like the Super Bowl with a…
Leverage joint demand and location intelligence for stronger occasion-based marketing
This is a comprehensive guide for Demand Forecasting. It discusses importance of demand forecasting, different types of forecast and…
Quickly identify key events that impact tourism
Discover 3 ways for destination management companies (DMCs), destination marketing organizations (DMOs), and convention and visitor…
How to boost sales with occasion-based marketing
Explore how to use occasion based marketing to stay competitive in the face of global pandemics, changing demand patterns, and new…
How to create an event-aware marketing calendar
Find out how to create a marketing calendar that uses event based insights to increase conversion & deliver results.
How airline revenue analysts find and use events in their load factor assessments
No airline revenue analyst needs to be told events are major catalysts for demand. What matters is how well you include events in your…