Reveal your demand drivers with PredictHQ’s demand analysis tool

Published on January 17, 2023

Use PredictHQ’s Demand Analysis tool to reveal the events that drive demand for your business. Simply upload your demand data to see the correlation against events data – so you can understand what types of events have historically impacted your demand, and how.


The tool is enabled for all users of our web application, including the free plan and 14-day free trial (which includes unlimited access to our APIs). We've launched it to all users – which means any PredictHQ user can now upload their data to receive a demand analysis. You can also export the decomposed data from the tool, which can be useful to improve the performance of forecasting models, as well as to help with the feature selection for demand forecasting models.

How does the Demand Analysis work?

The tool converts unstructured, dynamic event data into a workable dataset, allowing data science teams to use intelligent event data in machine learning models. It combines and correlates our event data with your transactional demand data in the following steps:


With these steps, the tool turns 72 days of work into just 52 seconds – that way you can start incorporating these insights into your plans for staffing, inventory, site selection, and more right away.

Reveal your demand drivers today

Our Demand Analysis tool has revealed significant demand insights for companies across industries – including quick serve retailers, accommodation providers, and more. For example, it revealed a consistent spike in demand for skinny lattes to the tune of 140-190% over the span of multiple years, which was correlated to the annual Salesforce Dreamforce conference in San Francisco. These long-term insights powers the coffee shop’s ability to:

  • Maximize sales by matching staffing and inventory levels to demand during Dreamforce week

  • Leverage occasion-based marketing to drive the influx in foot traffic to their shop, instead of to their competitors  

  • Look further into how other conferences have historically impacted their demand, in order to identify additional opportunities for event-based promotions, specials, or menu items

Log into your account today to upload your historical data, and let Beam reveal the event categories that drive demand for your business – so you can start leveraging these insights to make data-driven business decisions.