See recurring events up to a year in advance

Published on July 19, 2023

How Predicted Events increase event visibility and data coverage

Predicted events come as a result of analyzing individual sets of recurring events – which to recap, are events that take place on a semi-consistent basis, whether that be yearly, half-yearly, or every two to four years, such as large international sporting events like the Olympics. If a consistent enough pattern of recurrence is found, PredictHQ will automatically generate the next event for that recurring event up to 12 months in advance.

This expanded window of visibility is much greater than waiting for events to become available in event listings, with the average listing window being 4-6 months before the event is scheduled to occur.

Fine tune your selection criteria

Recurring events don’t always follow a consistent pattern. They will often move from city to city and state to state, and some may be held in different months or dates entirely. We’ve added new ways for you to fine tune your selection criteria to make sure you have all the information you need when it comes to leveraging these types of events.

In addition to the data quality checks we have in place, we’ll be surfacing Predicted Event confidence scores, which represent how volatile a predicted event is predicted to be. 

Ranging from 1 (most volatile) to 5 (least volatile), you can include or omit Predicted events based on their likelihood to manifest as predicted. Confidence scores cover two attributes:

  • Geographic: how consistent this event set has been in terms of where it was held over the years. Higher scores indicate strong consistency. For example, a score of 5 would mean this event has been taking place in the same city over the years, and it has a very high likelihood of taking place there again.

  • Time-based: this score measures an event’s consistency in the time and date when it is held. A high score would mean an event’s date stays within a week or so of its recurrence pattern - be it yearly, half-yearly, etc. Lower scores mean that events in this set tend to be more erratic with their timings.

Predicted events will be available for over 50,000 recurring event groups and cover all attended categories. This release has resulted in a massive event coverage increase, enabling our customers to be the first to know about events well in advance so they can plan accordingly.