Almost every business tracks weather, knowing it has some impact on demand. But some consistent feedback we hear from our customers is severe weather events drive the most impact, and were the hardest to know how to handle, as it was near impossible to update forecasting models in an automatic and accurate way given limitations to existing data.
Not any more. In this report we:
Events don't impact a state, city or even suburb uniformly, and they keep evolving. How to make sure you're using the best location data.
A severe snow storm has different impact than an air quality warning, and both are distinct from the impact of a tornado.
Our Demand Impact Pattern works identifies the impact of events before, during and after severe weather events, for accurate forecasts and major savings.