From floods to pandemics, unscheduled events can have a huge influence on your business. Our health warnings category tracks things such as disease outbreaks, pandemics, air/water pollution, food contamination and more.
When you have to account for unscheduled events such as Health Warnings, you need to be notified swiftly to be able to react appropriately.
There are often several health warnings that happen every month. These are a sample of the highest impact health warnings that happened in the last three months. Understand how these warnings impacted your business historically so that you can better forecast in the future.
We’ve aggregated and verified health warning data from multiple providers. Health warning events can include pandemic warnings, epidemic warnings, food poisoning warnings, biological hazards such as diseases and insect infestations, and more. Once our machine learning models sort events into categories, they then add labels so you can build hyper-targeted models. We have labels from lockdown and shelter-in-place information, to closed-door labels for events that are happening but with no attendees. This enables you to have the detailed information that you need to better understand expected demand impact.
We’ve created a rule-based model to rank the impact of Health Warning events. Unlike some of our other event categories, we’ve found that health warnings fall into three main buckets. The highest ranked health warning events equal 90 (out of 100 total), which represents the highest potential impact and the number of total infections of more than 350. We also have events ranked as 60 and 40, which include events that are expected to have a lower impact.
Health Warnings often have swift and significant impact on business demand. Knowing as soon as possible about relevant health issues gives your team the opportunity to respond accordingly. For example: A fast food service can reduce their staffing and ingredients in preparation for a drop-off in in-store orders as people stay home. Or hotel chains can prepare their teams to triage requests and update pricing and packaging to meet new conditions, as well as updating staff and stock requirements. You can set up alerts for key health warnings using our Notifications platform.
You can also use Health Warnings to inform your overall demand planning and improve your forecasting accuracy. Health Warnings, like other unscheduled event categories such as Severe Weather and Natural Disasters, can not be forecast, but having historical data on how these types of events have impacted business demand can help teams make faster and smarter decisions when warnings are announced. For example, as the pandemic reshapes demand and creates huge data deficits, our data enables you to understand how these events have impacted your business in the past to better adjust to the next normal.
Data teams rely on high quality health warning data to understand market conditions across all industries.
Retailers adjust to meet customers needs, such as providing food delivery if there are closed-door sporting events.
Airlines are tracking health warnings because events such as epidemics and pandemics can cause drastic dips in demand.
Accommodation companies are using it to identify dips in demand around specific warnings like lockdowns.
Transport companies, especially food delivery, leverage health warnings to better understand surges and dips in demand.
Health warnings are one of PredictHQ's 19 event categories. We track both unscheduled and scheduled events that you can explore to see what else might impact your demand.
Public holidays differ by country, state and even city. Staying on top of all of them is essential.
Live sports broadcasts generate huge demand surges for food, retail and delivery services.
Multi-day, multi-performer events. From small local shows to major international festivals with millions of attendees.
Key dates in tertiary education calendars such as graduation, homecoming and exams. (US only)
Floods, droughts, tsunamis and more. We update these regularly as they evolve.
Knowing the impact of demand causal factors like events will transform your business. The American Society of Hematology has a $45M estimated economic impact — and that's only one event in one city.