Be able to react quickly to Health Warnings

From floods to pandemics, unscheduled events can have a huge influence on your business. Our health warnings category tracks things such as disease outbreaks, pandemics, air/water pollution, food contamination and more.

Health Warnings can positively or negatively influence a business

As evidenced by COVID-19, Demand patterns can be volatile even on the best of days.

When you have to account for unscheduled events such as Health Warnings, you need to be notified swiftly to be able to react appropriately.

CPGs experienced more absolute growth in
than from 2016-2019 due to increased demand from COVID-19.
Footfall traffic for retailers plummeted in 2020 due to COVID-19, decreasing at its peak by
in April 2020 compared to year prior.
PredictHQ sourced
different types of health warnings in 2020, including lockdown information.
Recent Events

Top health warnings that happened in the last 90 days

There are often several health warnings that happen every month. These are a sample of the highest impact health warnings that happened in the last three months. Understand how these warnings impacted your business historically so that you can better forecast in the future.


We capture multiple types of health warning events

We’ve aggregated and verified health warning data from multiple providers. Health warning events can include pandemic warnings, epidemic warnings, food poisoning warnings, biological hazards such as diseases and insect infestations, and more. Once our machine learning models sort events into categories, they then add labels so you can build hyper-targeted models. We have labels from lockdown and shelter-in-place information, to closed-door labels for events that are happening but with no attendees. This enables you to have the detailed information that you need to better understand expected demand impact.


Rule-based ranking to predict impact

We’ve created a rule-based model to rank the impact of Health Warning events. Unlike some of our other event categories, we’ve found that health warnings fall into three main buckets. The highest ranked health warning events equal 90 (out of 100 total), which represents the highest potential impact and the number of total infections of more than 350. We also have events ranked as 60 and 40, which include events that are expected to have a lower impact.

Instant alerts

Be one of the first to know when Health Warnings are announced

Health Warnings often have swift and significant impact on business demand. Knowing as soon as possible about relevant health issues gives your team the opportunity to respond accordingly. For example: A fast food service can reduce their staffing and ingredients in preparation for a drop-off in in-store orders as people stay home. Or hotel chains can prepare their teams to triage requests and update pricing and packaging to meet new conditions, as well as updating staff and stock requirements. You can set up alerts for key health warnings using our Notifications platform.

Demand forecasting

Improve forecasting accuracy with historical data

You can also use Health Warnings to inform your overall demand planning and improve your forecasting accuracy. Health Warnings, like other unscheduled event categories such as Severe Weather and Natural Disasters, can not be forecast, but having historical data on how these types of events have impacted business demand can help teams make faster and smarter decisions when warnings are announced. For example, as the pandemic reshapes demand and creates huge data deficits, our data enables you to understand how these events have impacted your business in the past to better adjust to the next normal.

You can’t prepare for what you don’t see coming

Harness the power of demand intelligence

Knowing the impact of demand causal factors like events will transform your business. The American Society of Hematology has a $45M estimated economic impact — and that's only one event in one city.

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