Improve demand forecasts with event intelligence

Factoring events into your demand forecasting improves accuracy and profitability. PredictHQ's APIs enables your models or teams to be prepared upcoming demand fluctuations, so you can make the most of them.

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Event Impact Calculator

Choose any location globally to quickly calculate the spend generated by nearby events.

The Suggested Radius automatically returns the optimal radius based on your business type and the location that gives you just enough relevancy for your location, while excluding irrelevant events that likely wont have an impact.

Event Impact over next 90 days

  • Predicted Attendance

    The predicted number of people attending events within a location


  • Attended Events

    The sum total of Attended Events (e.g., sports, festivals, concerts, conferences, expos, and community)


  • Suggested Radius

    Suggested Radius is the optimal radius based on your business type and the location that gives you just enough relevancy for your location, while excluding irrelevant events that likely wont have an impact.


  • Predicted Event Spend (USD) - All Industries

    This figure is calculated from our core PredictHQ data, enriched by local economic indicators and partner data


  • Accommodation


  • Restaurants


  • Transportation


Event Trends Graph

The Challenge

Demand forecasting errors are frequent, frustrating and expensive

Demand forecasting has been stuck looking backwards for too long. Building strategies on last year or 2019’s transactions is meaningless, but knowing the evolving context and what is impacting each key location is hard. Yet profitability depends on being able to accurately build out accurate forecasting models that make use of forecast-grade external data.

Our Solution

Make your demand forecasting models real-world aware

Events drive demand. More than $1.1 trillion per year worth of demand each year in fact. Discover which event categories impact your demand, so you can turn demand anomalies into competitive advantage. Combine your historical data with PredictHQ’s seven years of forecast-grade event data and then use our API in forecasting to reduce costly errors.



Gain visibility into the external factors impacting demand fluctuations.



Use our demand intelligence API to train your models with relevant, accurate data.



Reduce MAPE and improve forecasting accuracy.

What is demand intelligence?


Unlock the external factors driving demand

Millions of events, one global source of truth.

Demand forecasting requires external data, machine learning, and feature prioritization to generate accurate predictions. PredictHQ's systems capture and verify millions of events that impact businesses globally, from sports games to severe weather. Our forecast-grade data is also enriched, with predicted attendance, impact rankings and more so your models and teams can make focus on the most relevant events.

We cover 19 categories of impactful events, we’re always adding new categories that drive volatility for demand forecasting. For example Live TV events allows businesses to tap into the stay-at-home economy and understand how predicted TV viewership impacts demand.


Train your forecasting model with our API

PredictHQ's API can be plugged into any forecasting platform or model to provide context and intelligence about your demand. It is impactful for enabling event visibility, and especially powerful used in quantitative forecasting methods such as:

    curl -X GET
  -H "Accept: application/json"
  -H "Authorization: Bearer $ACCESS_TOKEN"

Drive down error rates to improve forecast accuracy

Revealing the drivers of demand volatility allows businesses to forecast with greater accuracy. When forecasts are more reliable, business teams can make more strategic decisions around staffing optimization, inventory management, pricing and more. This drives millions saved each year for large businesses.

For example, a leading fast food chain invested in demand intelligence quickly realized the improvements in their forecasts could result in gains of $8.5M for the year. Gain access to the four steps a QSR leader took to decrease forecasting errors by 20%.

Customer Stories

Integrate PredictHQ into your demand forecasting and get results

Learn how customers are integrating demand intelligence into their forecasting models and seeing value.

Don't underestimate how much effort it takes to work with event data... Being able to rely on a company whose sole purpose is to remove the ambiguity of event data has been game-changing for us.
Read Legion’s Story

How else can I use PredictHQ?

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